Growth Product Manager
TrailersPlus, a Division of Interstate Group
full-time
Posted on:
Location Type: Hybrid
Location: Nampa • Idaho • United States
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Salary
💰 $85,000 - $100,000 per year
About the role
- The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle.
- This role will primarily focus on website, email, and chat conversion rate optimization.
- This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven.
- Own our web presence across our domains as the digital product owner
- Manage the website roadmap with developers
- Optimize the conversion rate based on fact and analytics
- Ensure legal compliance with accessibility and customer tracking
- Design and run ongoing A/B and multivariate tests
- Maintain a structured experimentation roadmap
- Own digital analytics from first website session through conversion and store visit
- Build dashboards and reporting for leadership
- Own customer messaging platforms: Podium (SMS & chat) Sailthru (email) Design and optimize: Lead nurturing journeys Follow-up and re-engagement sequences
- Performance of other duties as assigned.
Requirements
- 5+ years in Product management
- 5+ years in Growth or CRO roles.
- Digital experience optimization
- Strong analytical background
- Deep hands-on GA4 experience and website analytics
- Proven track record of running A/B tests and interpreting results
- Experience working closely with developers
- Expertise in managing email and text platforms
- Ability to translate insights into actionable improvements
- Experience with the following a huge plus: Sailthru, Braze, Iterable, Klaviyo
- Podium or other messaging platforms
- Retail or multi-location businesses
- SQL / BigQuery / advanced analytics
- User research and usability testing experience
- Entrepreneurial and motivated for continuous improvement.
Benefits
- Must be fluent in Spanish is a plus.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conversion rate optimizationA/B testingmultivariate testingdigital analyticsGA4SQLBigQueryuser researchusability testingemail marketing
Soft Skills
analyticalproduct-focusedexperimentation-drivenability to translate insightsentrepreneurialmotivated for continuous improvement