VP, Customer Retention – Loyalty

Total Expert

VP of Customer Retention & Loyalty at Total Expert enhancing mortgage client retention strategies. Utilizing robust data insights to inform playbook development and service offerings for clients.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mortgage banking and servicing, with a strong focus on portfolio analytics, retention strategies, and client engagement. Capable of developing standardized methodologies and enablement assets that drive measurable outcomes in client retention and recapture.

Highest-signal resume keywords

Mortgage Banking ExperiencePortfolio AnalyticsRetention Strategy DevelopmentExecutive-Level CommunicationSubscription Offering Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio AnalysisQuantitative AnalysisData EnrichmentRisk AssessmentCross-Sell StrategyHELOC GrowthCustomer Lifecycle ManagementStandardized Program DevelopmentPerformance Metrics EstablishmentROI Analysis

Soft Skills

CoachingClient EngagementCollaborationEducationCommunication

Tools & Technologies

Customer IQAnalytic ModelsRetention Technology StackWorkshop DecksROI Calculators

Industry Keywords

Mortgage ServicingRecapture RatesRetention RatesHome Equity LendingProfessional Services Offering

About the role

Key responsibilities & impact

Analyze client servicing portfolios, using Customer IQ data enrichment and insights plus servicing, origination, credit, and property data, to identify the largest sources of runoff risk and recapture opportunity.
Build a standardized portfolio health assessment methodology that scores risk and opportunity consistently across every client, regardless of size or portfolio composition.
Quantify dollars at risk from runoff and dollars of opportunity from recapture, HELOC growth, and cross-sell, and prioritize which segments and clients to act on first.
Partner with Product and Data Engineering to build and refine analytic models for runoff likelihood and cross-sell propensity at the borrower level.
Deliver executive-level portfolio assessments directly to top clients as a flagship, high-touch engagement.
Build a standardized library of retention and recapture playbooks, purchase recapture, refinance retention, HELOC / home equity growth, cross-sell/upsell, and full lifecycle marketing that Customer Success can deploy consistently across the client base.
Educate Customer Success Managers so every CSM can confidently advise clients on retention and recapture strategy, not just platform usage.
Create enablement assets: workshop decks, ROI calculators, industry benchmarks, sample campaign templates, and QBR frameworks that embed retention insight into every client touchpoint.
Serve as an escalation resource and coach for Customer Success on complex retention-strategy conversations with strategic accounts.
Design and launch a subscription-based Value-Added-Services offering that packages retention/recapture expertise, portfolio analytics, and ongoing advisory support as a premium service clients can subscribe to.
Define service tiers, pricing and packaging, delivery model (self-serve tooling vs. white-glove advisory), and service-level commitments.
Partner with Product, Finance, and Sales to build the business case, pricing model, and go-to-market plan for the VAS line.
Own performance and revenue targets for the VAS offering post-launch, iterating based on client adoption and measured retention outcomes.
Establish success metrics that tie VAS subscription value directly to client outcomes: reduced runoff, higher recapture rate, increased customer lifetime value.
Define how Customer IQ enrichment data and insights, Mortgage Inquiry Alerts, Equity Alerts, Rate Alerts, MLS Listing Alerts, Credit & Debt Enrichment, Credit Improvement Alerts, and Life Event Signals, and feed both the playbooks and the portfolio risk/opportunity analysis.
Partner with Product and Engineering to evolve Customer IQ and the broader retention technology stack based on findings from client portfolio analysis, various data sources, and VAS delivery.
Support enterprise sales with retention/recapture ROI analyses, particularly in competitive deals.
Help quantify expected ROI and business impact of Customer IQ and the VAS offering for prospective clients.

Requirements

What you’ll need

12+ years of mortgage banking, servicing, portfolio analytics, and retention leadership experience
Deep understanding of mortgage servicing portfolios, measuring recapture and retention rates, refinance behavior, purchase recapture, home equity lending, and customer lifecycle management
Track record turning portfolio and customer data into standardized programs or playbooks that scale across many clients or business units, not just a single institution.
Experience building, packaging, or monetizing a subscription or professional-services offering is a plus.
Strong quantitative and portfolio-analytics background, paired with executive-level communication skills.

Benefits

Comp & perks

Medical
Dental
Vision
HSA (Health Savings Account)
FSA (Flexible Spending Accounts)
company paid Life Insurance
Short-Term Disability
Long-Term Disability
Flexible Time-Off (FTO)
Paid Parental Leave
401(k) with employer match