TopQuadrant

Senior Demand Generation Manager

TopQuadrant

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own marketing-sourced pipeline and meeting targets, and support overall GTM team goals
  • Plan and execute multi-channel campaigns (events, webinars, SEO, SEM, paid syndication, email, social, content, ABM) that drive qualified meetings
  • Forecast projected outcomes from marketing activities and report on actuals, with clear recommendations based on performance
  • Own funnel performance from lead to meeting to pipeline
  • Drive website traffic and conversion optimization through SEO, SEM, and SAIO to increase inbound demand
  • Plan and execute virtual and in-person events, including webinars and field events
  • Manage vendor relationships across design, development, and SEO/SAIO/SEM
  • Translate core messaging into impactful content across channels and campaigns
  • Partner with the executive team to support data insights for internal and external communications
  • Work hand-in-hand with marketing and revenue operations to optimize lead flow, report attribution, and improve the customer buying journey

Requirements

  • 5+ years of experience in demand generation, digital marketing, or growth marketing roles
  • Proven track record of driving pipeline and revenue impact in a B2B SaaS environment
  • Experience marketing to enterprise accounts and supporting complex, multi-stakeholder sales cycles
  • Hands-on experience with account-based marketing (ABM) strategies and tools
  • Strong experience with SEO, SEM, paid media, and campaign execution
  • Working knowledge of HubSpot CRM and marketing automation
  • Experience planning and executing webinars and events as demand drivers
  • Data-driven mindset with the ability to analyze performance and optimize campaigns
  • Familiarity with AI tools and a demonstrated ability to apply them in marketing workflows
  • Excellent communication and collaboration skills, especially in a remote environment
Benefits
  • Medical
  • Dental
  • Vision
  • Short and Long Term Disability
  • Company Paid Life Insurance
  • Paid Time-Off
  • 401K plan
  • Parental leave
  • Open PTO policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationdigital marketinggrowth marketingaccount-based marketingSEOSEMcampaign executiondata analysisconversion optimizationpipeline management
Soft Skills
communicationcollaborationdata-driven mindsetperformance analysisstrategic planningvendor managementcontent creationteam partnershipevent planningcustomer journey optimization