Part-Time Growth Marketing Lead

Toolramp

Part-Time Growth Marketing Lead at Toolramp, focusing on customer acquisition through PPC and SEO strategies for UK trades. Join an early-stage company scaling in a fragmented market.

Posted 7/29/2026part-timeLondon • 🇬🇧 United KingdomSenior💰 £45,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns and executing SEO strategies to drive consumer acquisition and improve conversion rates. Proficient in analyzing campaign performance and optimizing marketing activities for commercial success.

Highest-signal resume keywords

Google Ads ManagementSEO Strategy DevelopmentLanding Page OptimizationAnalytical SkillsConsumer-Focused Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsSEOKeyword ResearchOn-Page SEOLocal SEOConversion Funnel ImprovementContent PlanningPPC Campaign ManagementExperimentationLead Generation

Soft Skills

Clear CommunicationIndependent WorkPrioritization

Tools & Technologies

Google AnalyticsGoogle Tag ManagerSearch ConsoleWebflowMeta Ads

Industry Keywords

Plumbing ServicesElectrical ServicesHome ServicesConsumer-Focused StartupsMarketplaces

About the role

Key responsibilities & impact

Manage and improve Google Ads campaigns across plumbing, electrical, and home services categories.
Research, test, and refine high-intent keywords across consumer and partner acquisition campaigns.
Improve ad copy, landing pages, conversion funnels, and lead capture flows.
Build and execute an SEO strategy focused on local services, trade-specific pages, and high-intent search terms.
Identify content opportunities across blogs, service pages, location pages, and FAQs.
Track campaign performance, conversion rates, CAC, and lead quality.
Run structured experiments across PPC, SEO, landing pages, and messaging.
Work closely with the founder to turn learnings into clear growth priorities.
Help build a repeatable growth engine across different trades and UK cities.

Requirements

What you’ll need

Strong hands-on experience with Google Ads, especially search campaigns.
Good understanding of SEO, including keyword research, on-page SEO, local SEO, and content planning.
Experience working with consumer-focused startups, marketplaces, local services, or lead generation businesses.
Comfortable working with early-stage companies where speed, testing, and ownership matter.
Strong analytical skills and the ability to connect marketing activity to commercial outcomes.
Experience improving landing pages and conversion funnels.
Clear, practical communication style.
Ability to work independently and prioritise the highest-impact growth opportunities.
Bonus: experience with Webflow, Google Analytics, Google Tag Manager, Search Console, Meta Ads, or home services.

Benefits

Comp & perks

Flexible part-time role, around 1–2 days per week.
Opportunity to shape the acquisition engine of an early-stage startup.
Work on a large, underserved market with clear commercial demand.
Fast feedback loops, practical experimentation, and real ownership.
Flexible remote setup.
Potential to grow into a larger role as Toolramp scales.