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Social Media Manager – Part-time
TIM Company GmbHSocial Media Manager driving multi-project campaigns focused on lead generation in healthcare. Collaborating with teams on strategy and optimization for social media marketing.
About the role
Key responsibilities & impact- Planning, implementation, and optimization of social media campaigns for multiple projects/brands
- Development and management of paid social campaigns (e.g., Meta, LinkedIn – depending on the target audience)
- Creating briefs for creatives (video/design/copy) and managing the editorial calendar
- A/B testing for creatives, hooks, audiences, and landing pages/lead forms
- Funnel thinking: Social → Landing page/Lead form → Qualified lead
- Tracking & reporting (UTMs, dashboards) including weekly performance updates and learnings
- Close coordination with Content/SEO/Design/Sales and prioritization across multiple projects
- Monitoring trends/platform updates and deriving concrete actions
Requirements
What you’ll need- Proven experience in social media management with a performance focus (lead generation)
- Confident use of Ads Managers (Meta/LinkedIn or similar) and KPI-driven optimization
- Strong understanding of KPIs such as CPL, CTR, CPC, conversion rate, and ROAS/CPA (where relevant)
- Experience with tracking fundamentals (UTM, pixel/conversion events – in collaboration with Tech/Analytics)
- Strong copywriting and communication skills in German (very good language sense)
- Structured working style, project management skills, and ability to coordinate multiple stakeholders
- Bonus: Experience in healthcare/beauty/medical tourism or sensitive/regulated topics (advertising guidelines)
Benefits
Comp & perks- Flexible working hours and clear, measurable goals
- Significant creative influence: you will actively help build our campaign structure
- Short decision-making processes and direct collaboration with the team
- Modern tools and a data-driven way of working
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementpaid social campaignsA/B testingtracking fundamentalscopywritingKPI optimizationlead generationperformance reportingfunnel analysiseditorial calendar management
Soft Skills
communication skillsproject managementstructured working stylestakeholder coordinationtrend monitoring