• Understand local demand and monitor the competitive landscape, both locally and across cross-border markets.
• Manage the business, supply and demand across product categories and customer segments.
• Define, plan, and manage the country forecast and each of its business units.
• Own the P&L.
• Define the pricing strategy to drive profitability and competitiveness, while monitoring operating costs and marketing investments to maximize the country’s PAM.
• Work closely with Marketing teams (Growth and Brand) to locally adapt the regional communication strategy and achieve commercial objectives, while contributing to the definition of the market value proposition.
• Partner with the Sourcing team to ensure the optimal product assortment for each category, as well as the corresponding pricing and margin structure.
• Oversee the country’s 360° vision, ensuring alignment and integration across all business areas.
• Build partnerships with key eCommerce ecosystem players (e.g., banks, payment providers, technology companies, etc.) to strengthen Tiendamia’s value proposition.
• Act as the local market representative, managing relationships with PR, media, industry events, trade associations, and other relevant stakeholders.
• Manage local regulatory and market-context opportunities, ensuring business adaptability and growth.

• Bachelor’s degree in Marketing, Business Administration, Business Management, Economics, or a related field.
• 8+ years of experience in eCommerce, Retail, and/or digital businesses.
• Strong commercial acumen and negotiation skills.
• Strong analytical and problem-solving capabilities.
• Hands-on profile with a strong execution mindset.
• Ability to lead and influence cross-functional teams in a remote work environment.
• Strong attention to detail and organizational skills.
• Proven ability to manage multiple projects and priorities simultaneously.
• Results-oriented professional with a strong focus on execution and business impact.
• Fluent verbal and written communication skills in both English and Spanish.

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