VP, Head of Brand Marketing & Advertising

TIAA

VP, Head of Brand Marketing leading brand strategy and integrated campaigns for TIAA's Retirement Solutions. Responsible for maximizing brand presence and driving measurable business growth.

Posted 7/30/2026full-timeChicago • Illinois, Massachusetts, New York, North Carolina, Texas • 🇺🇸 United StatesLead💰 $188,000 - $282,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading integrated marketing strategies and managing large teams, with a strong focus on B2B and B2B2C dynamics. Proven ability to leverage audience data and media measurement to enhance brand presence and drive impactful campaigns.

Highest-signal resume keywords

15+ Years Of Experience In MarketingSenior Marketing Role ExperienceB2B And B2B2C DynamicsManaging Large-Scale SponsorshipsContent Engine Development

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Strong Communication SkillsInfluencing Senior Leadership

Industry Keywords

Integrated Campaign StrategiesBrand BuildingSponsorship PortfolioMedia MeasurementContent Quality

About the role

Key responsibilities & impact

Lead and integrate TIAA's brand presence across various media and marketing channels
Maximize TIAA's sponsorship portfolio by creating multi-channel brand moments
Drive development of integrated campaign strategies for brand building
Collaborate with creative teams to enhance content quality
Lead and manage a team of approximately 20 associates
Serve as a senior brand advisor to leadership and advocate for brand strategy

Requirements

What you’ll need

15+ years of experience in marketing
At least 5 years of experience in a senior marketing role
Strong command of B2B and B2B2C dynamics
Experience managing large-scale sponsorships or partnership portfolios
Ability to build and lead a content engine at scale
Fluency in audience data and media measurement
Strong credibility and communication skills to influence senior leadership
A belief in TIAA's mission

Benefits

Comp & perks

Superior retirement program
Highly competitive health offerings
Wellness and work life offerings