Director, Content Strategy – Wealth

TIAA

Director of Content Strategy managing content marketing initiatives across multiple channels for TIAA. Driving editorial direction, team leadership, and strategy refinement for diverse financial audiences.

Posted 6/19/2026full-timeChicago • Illinois, New York, North Carolina, Texas • 🇺🇸 United StatesLead💰 $104,000 - $146,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of a comprehensive content marketing strategy
Drive editorial direction across various channels including newsletters, web, and social
Leverage audience insights and performance data to refine content strategies
Expand content programs into emerging channels
Translate complex financial topics into accessible narratives
Partner with cross-functional teams to share content and align audiences
Lead, mentor, and develop a team of two content professionals
Oversee editorial planning and content calendars

Requirements

What you’ll need

5+ years of experience in content strategy, content marketing, or editorial leadership in financial services
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
Experience presenting content strategies, editorial plans, and performance results to executive audiences
Experience with financial services regulations (FINRA, SEC)
2+ years of people management experience
Proven track record developing and executing multi-channel content strategies
Strong writing and editorial judgment
Experience managing complex, cross-functional initiatives in a matrixed organization
Familiarity with audience segmentation and content personalization strategies
Knowledge of SEO principles and content performance measurement
Proficiency with content management systems and digital publishing platforms

Benefits

Comp & perks

Comprehensive Total Rewards package
Superior retirement program
Highly competitive health, wellness and work life offerings
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycontent marketingeditorial leadershipaudience segmentationcontent personalizationSEO principlescontent performance measurementfinancial services regulations

Soft Skills

writingeditorial judgmentpeople managementcross-functional collaborationmentoring