VP, Global Wealth Alternatives

TIAA

VP of Alternatives Marketing developing content strategies for Nuveen's alternative investment platform. Collaborating across teams to enhance perception and awareness among clients in wealth and institutional segments.

Posted 5/19/2026full-timeDallas • Illinois, Massachusetts, New York, North Carolina, Texas • 🇺🇸 United StatesLead💰 $141,000 - $197,000 per yearWebsite

About the role

Key responsibilities & impact

Create top-tier, differentiated content inclusive of educational brochures, thought leadership, sales presentations and digital assets that effectively explain complex alternative investment strategies and concepts in a clear and accessible manner
Develop stories and well-told narratives that articulate Nuveen’s alternatives value prop and investment approach
Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
Partner to develop and execute integrated thematic campaigns leveraging full suite of paid, earned and owned marketing levers, including digital, social, email, webinar, advertising, event, sales enablement, etc., in close alignment with client marketing partners globally
Continually leverage data and real-time learning to enhance materials to optimally support sales execution and ensure proper alignment of resources

Requirements

What you’ll need

5+ years of related financial services or asset management experience
Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process
Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity, and real assets
Knowledge of nuanced product requirements for diverse wealth-focused wrappers, inclusive of non-listed REITs, BDCs, tender offer and interval funds, etc.
Experience working with complex compliance and filing requirements for non-listed public products, e.g. SEC, FINRA and U.S. state filings
Understanding of fintech platforms/partnerships serving wealth audiences globally
Established credentials in developing and implementing integrated marketing campaigns
Strong knowledge of Microsoft Office products

Benefits

Comp & perks

superior retirement program
highly competitive health, wellness and work life offerings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content developmentnarrative developmentmarket trend analysisdata analysisintegrated marketing campaignssales enablementalternative asset classescompliance knowledgefinancial services experienceasset management experience

Soft Skills

collaborationcommunicationstorytellingstrategic thinkingclient engagementstakeholder managementcreativityadaptabilityproblem-solvinganalytical thinking