VP Marketing Field Enablement

TIAA

VP of Marketing Field Enablement at TIAA managing strategies for Wealth Management. Leading a team to support client acquisition and retention with effective marketing initiatives and collaboration.

Posted 4/29/2026full-timeFrisco • Illinois, New York, North Carolina, Texas • 🇺🇸 United StatesLead💰 $170,000 - $235,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead a team in developing, executing, and optimizing strategic initiatives for Wealth Management
Set strategic direction for field enablement initiatives supporting client acquisition and retention
Establish collaborative relationships with field leadership and sales organizations
Oversee creation and maintenance of sales collateral based on field needs
Organize effective execution of Go-To-Market plan deliverables
Develop event and hospitality strategies for client engagement
Lead, manage, and develop a team of five professionals
Foster a culture of creativity, innovation, and accountability

Requirements

What you’ll need

8+ years of marketing experience
Experience working with Wealth Management Advisors
Bachelor's degree in Marketing, Business, or related field preferred
7-10 years of experience in field enablement, sales enablement, and/or marketing roles
Proven track record of supporting field organizations through effective marketing strategies and tools
Deep understanding of financial advisors, the sales process, and how marketing fuels advisor growth and practice development
Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations
Exceptional project management skills
Outstanding communication and presentation skills
Experience managing and developing teams
Experience in financial services, insurance, or highly regulated industries
Familiarity with advisor practice management and client relationship strategies
Experience with marketing technology platforms, CRM systems, and enablement tools

Benefits

Comp & perks

Comprehensive Total Rewards package
Superior retirement program
Highly competitive health, wellness, and work-life offerings

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketingfield enablementsales enablementproject managementdata analysisstrategic planningclient engagement strategiesevent planninghospitality strategiessales collateral development

Soft Skills

leadershipteam managementcommunicationpresentationcreativityinnovationaccountabilitycollaborationanalytical thinkingstrategic recommendations