Senior Associate, Content Development, Digital Activation

TIAA

. Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints .

Posted 4/22/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSenior💰 $29 - $42 per hourWebsite

About the role

Key responsibilities & impact

Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints
Write, edit, and design compelling activation content that drives advisor engagement and action
Build activation workflows and lead follow-up journeys in coordination with Client Marketing and Advisor Education teams
Manage end-to-end campaign execution including brief development, stakeholder coordination, content production, deployment, and post-campaign analysis
Coordinate and oversee placement and production across Advisor Education digital platforms, ensuring optimal functionality and user experience
Act as primary platform gatekeeper, creating and providing forward content planning and scheduling, maintaining content quality standards and governance protocols
Track key engagement metrics (enrollment, registrations, completion rates, click-through rates, leads, lead conversion metrics)
Monitor campaign performance and recommend measurement frameworks

Requirements

What you’ll need

3 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
3 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments
Experience with multi-channel campaign execution and marketing automation platforms
Experience in financial services, advisor education, or B2B professional development environments strongly preferred
Demonstrated ability to manage multiple concurrent initiatives and stakeholders

Benefits

Comp & perks

comprehensive Total Rewards package
superior retirement program
highly competitive health, wellness and work life offerings

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content developmentdigital marketingcampaign managementplatform operationsmulti-channel campaign executionmarketing automationcontent writingcontent editingengagement metrics trackingpost-campaign analysis

Soft Skills

stakeholder coordinationproject managementcommunicationorganizational skillsability to manage multiple initiatives