Senior Content Marketing Manager

Thriveworks

Senior Content Marketing Manager creating and managing healthcare-related copy at Thriveworks. Overseeing content production, SEO optimization, and strategic refreshes for patient-focused materials.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

DrupalWordPress

About the role

Key responsibilities & impact

Write and manage strategic copy across our middle- and lower-funnel pages—service lines, conditions, medications, insurance, location, and comparison content—with SEO/AEO optimization as a foundation and brand voice and patient experience leading every decision.
Own end-to-end CMS production (Wordpress) for our editorial content program: formatting, media, on-page SEO/AEO optimization, CTAs, and front-end QA.
Manage the prioritization, briefing, assigning, editing, and production of ongoing strategic refreshes of our in-depth educational content, working closely with the head of content and SEO team to identify what to rebuild and to what standard, then managing the execution.
Own the operational backbone of our clinician contributor network: tracking contributors, managing outreach and relationships, coordinating clinical reviews, and identifying the right clinician for each opportunity.
Own the accuracy and quality of dynamic site content—testimonials, awards, FAQs, and beyond—ensuring every page reflects the most current, complete, and on-brand version of Thriveworks at all times.

Requirements

What you’ll need

7+ years of experience in editorial, brand copywriting, or digital content management—ideally spanning more than one of these.
Health content experience. Whether you've worked as a health journalist, at an agency with healthcare clients, or in-house at a health brand, you understand the rigor this content demands and know how to write about sensitive topics with accuracy and care.
A track record of translating complicated, clinical, or overwhelming subject matter into clear, natural language that connects with people.
Solid SEO and AEO fundamentals. You understand what makes content perform technically and can execute against those requirements without it showing in the writing.
Comfort working in a CMS: WordPress, Drupal, or similar. The specific platform matters less than the ability to build and manage content end-to-end.
Strong project management skills and the ability to manage multiple workstreams and freelancer relationships with minimal oversight.
A resourceful, self-directed working style. When you don't know how to do something, your first instinct is to figure it out.
Hands-on experience with AI tools and a genuine curiosity to keep experimenting. You understand both the opportunity and the limits, and you're excited to help figure out where the balance is.
A collaborative working style. You're comfortable working cross-functionally and know how to get aligned before you execute.
Bonus: experience in mental or behavioral health, familiarity with AEO, or a background managing clinical contributors.

Benefits

Comp & perks

An amazing team culture
Professional development and advancement opportunities
401(k) with 3% employer match
Healthcare, dental, vision, and life insurance benefits
Paid time off and paid holidays
Professional EAP program for team members and household
Additional coverage options available: short-term disability, long-term disability, and group accident insurance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

copywritingSEOAEOcontent managementproject managementeditorial contenthealth content writingclinical content translationAI toolsWordPress

Soft Skills

resourcefulnessself-directioncollaborationcommunicationrelationship managementattention to detailproblem-solvingadaptabilitycreativitystrategic thinking