CRM Executive

The Works Stores Ltd

Playing a key role in bringing The Works customer strategy to life through inspirational email communications. Collaborating with teams to drive store footfall and brand engagement.

Posted 5/28/2026full-timeColeshill • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Help shape a more inspirational, content-led email programme that reflects our non-transactional website model and encourages customers to visit stores.
Plan and schedule campaigns around trading priorities, key customer missions, seasonal moments and wider business objectives, ensuring every send feels relevant, purposeful and valuable.
Create, build and optimise broadcast and automated email campaigns using our ESP, helping evolve the channel from product-led sends to more curated, editorial-style storytelling.
Drive acquisition through onsite email capture overlay and lead generation initiatives that support CRM database growth and future customer engagement.
Work closely with Brand, Creative, Buying and Merchandising teams to brief and deliver campaigns with a clear role, strong content hierarchy and a distinct point of difference for the email channel.
Working with our Customer Data & Insights Executive, use campaign and customer performance data to identify trends, support A/B testing and continuously improve engagement, creative effectiveness and overall channel performance.
Review performance at both individual email and wider campaign level, feeding back key product and campaign insights to relevant stakeholders and applying learnings to improve future activity.

Requirements

What you’ll need

Previous experience in CRM, email marketing or digital marketing, with hands-on use of an ESP.
Strong organisational skills, with the ability to manage schedules, priorities and multiple campaigns in a fast-paced trading environment.
Commercial awareness, with an understanding of how CRM can support store footfall, retention and loyalty in a content-led environment.
A passion for creativity and storytelling, with strong copywriting skills to brief and shape engaging content, helping give the email channel a clear point of difference.
A test-and-learn mindset, with an interest in using data and A/B testing to continuously improve campaign performance.
A proactive, positive approach and the ability to communicate effectively while contributing confidently within a collaborative team.
Passionate about The Works, our customers and creating content that inspires customers to engage with the brand and visit our stores.

Benefits

Comp & perks

25% Colleague Discount! - Plus, exclusive Double Discount days!
MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
Holiday – 33 days including bank holidays.
Holiday Purchase - Purchase an additional 5 days
Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
Healthcare Cash Plan – To support your everyday healthcare costs
And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingCRMA/B testingcopywritingcampaign performance analysisdata analysiscontent creationemail campaign optimizationlead generationcustomer engagement

Soft Skills

organizational skillscreativitystorytellingcommunicationcollaborationproactive approachpositive attitudeability to manage prioritiesattention to detailadaptability