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The Formula Consulting

Managing Partner, AdTech & Data

The Formula Consulting

Managing Partner for AdTech & Data role leading a team of 45 AdTech experts in Hamburg. Driving digital transformation and advising clients on IT tools for AdTech solutions.

Posted 6/10/2026full-timeHamburg • 🇩🇪 GermanySeniorLead💰 €120,000 - €150,000 per yearWebsite

About the role

Key responsibilities & impact
  • You take overall responsibility for the AdTech Solutions business unit.
  • You lead a department of 45 AdTech specialists across Programmatic, Data Science, Data Analytics and Dashboard Solutions, organized in 5 teams.
  • You advise client companies on the IT tools from your department and grow your business area.
  • You drive the continued digital transformation of advertising.
  • You participate in summits and represent the company.
  • You break down established silos and act as the interface between teams and departments.

Requirements

What you’ll need
  • At least 3 years of experience managing teams of at least 10 people.
  • Extensive experience in meeting revenue targets, acquiring new clients, contributing to pricing strategy, and planning budgets and personnel costs (P&L responsibility).
  • At least 8 years of professional experience in the AdTech field.
  • Deep expertise in the following areas: AdTech, MarTech, Media, DCO, market research, data-driven marketing — not only theoretically but also in terms of the underlying IT.
  • Hands-on operational experience in programmatic, e.g., campaign optimization.
  • Technical know-how: you can engage with your programmatic, data and dashboard solutions experts on an equal footing.
  • Fluent in German and good command of English.
  • Enjoy coming into the Hamburg office at least three days per week.
  • Ideally, you have a technical degree or professional experience as a Technical Product Manager or IT Product Owner.

Benefits

Comp & perks
  • Work at one of Germany’s most successful AdTech agencies, a subsidiary of a multinational corporation.
  • Leverage the know-how of your 45 department colleagues.
  • Execute highly innovative data strategy projects.
  • Benefit from the network of the multinational parent company.
  • Use the hybrid working model with 2 days of home office per week.
  • Take part in regular company events and sports offerings.
  • 30 + 2 days of annual leave and the opportunity to earn up to 10 additional special leave days.
  • Attractive salary with a 15% variable component.

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Hard Skills & Tools
AdTechMarTechMediaDCOdata-driven marketingprogrammaticcampaign optimizationdata analyticsdashboard solutionsP&L responsibility
Soft Skills
team managementclient advisingbusiness growthdigital transformationinterdepartmental communicationleadershipstrategic planningrevenue target achievementbudget planningproblem-solving
Certifications
Technical Product ManagerIT Product Owner