Regional Activation Manager

The Farmer's Dog

Regional Activation Manager bringing The Farmer’s Dog’s fresh dog food brand to South Central markets. Executing events, partnerships, and localized campaigns to grow awareness and engagement.

Posted 8/17/2026full-timeRemote • Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing regional activations and events, translating brand strategy into localized experiences while effectively managing budgets and logistics. Strong ability to build partnerships and engage with stakeholders to drive brand awareness and consumer engagement.

Highest-signal resume keywords

Event ManagementBudget ManagementStakeholder EngagementBrand LocalizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Activation ExecutionLogistics CoordinationVendor ManagementBudget TrackingCampaign Localization

Soft Skills

Problem-SolvingAttention to DetailCommunicationPrioritizationAdaptability

Industry Keywords

Consumer TrendsMarket DevelopmentRegional PartnershipsBrand StrategyOn-Site Management

About the role

Key responsibilities & impact

Own end-to-end execution of activations in the region, including venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management
Localize national campaign concepts for the market’s audience
Manage the regional budget and ensure spend tracks to plan and ROI is measurable
Build and maintain relationships with local partners, venues, and vendors
Serve as the primary point of contact for regional stakeholders
Travel within the region as needed, up to approximately 50–60%, for on-site activation support
Translate broader brand strategy into impactful, locally relevant experiences
Lead regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results

Requirements

What you’ll need

At least two years of relevant experience
Experience translating brand strategy into memorable, on-the-ground experiences
Ability to localize national priorities for consumers and communities across the South Central region
Ability to build partnerships with internal teams, external partners, vendors, and local stakeholders
Experience owning activations from concept through execution, including timelines, budgets, logistics, and partners
Strong awareness of culture, consumer trends, and market developments
Ability to thrive in a fast-paced and ambiguous environment
Strong problem-solving, prioritization, and attention-to-detail skills
Ability to manage multiple projects simultaneously
Skilled communication and ability to distill complexity into simple terms for decision-making
Comfortable spending significant time in-market and traveling throughout the South Central region
Based in the Dallas area
Love dogs

Benefits

Comp & perks

Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Dog-friendly office in SoHo
Pet interruptions during video calls and in-person meetings welcomed