Regional Activation Manager

The Farmer's Dog

Regional Activation Manager bringing The Farmer’s Dog’s personalized fresh dog food brand to Southeast markets. Executing events, partnerships, and localized campaigns while managing budgets and regional travel.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing regional activations, including venue sourcing, vendor coordination, and budget management, while effectively translating brand strategy into localized experiences for Southeast markets.

Highest-signal resume keywords

End-To-End ExecutionBudget ManagementPartnership BuildingProject ManagementLocal Market Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Activation ManagementLogistics CoordinationROI MeasurementBrand Strategy TranslationTimeline Management

Soft Skills

Strong Problem-SolvingAttention To DetailSkilled CommunicationCuriosityProactivity

Industry Keywords

Southeast MarketConsumer TrendsLocal PartnershipsStakeholder ManagementOn-Site Activation

About the role

Key responsibilities & impact

Own end-to-end execution of regional activations, including venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management
Localize national campaign concepts for Southeast market audiences
Manage the regional budget and ensure spend tracks to plan with measurable ROI
Build and maintain relationships with local partners, venues, and vendors
Serve as the primary point of contact for regional stakeholders
Travel within the Southeast region as needed, up to approximately 50–60%, for on-site activation support

Requirements

What you’ll need

At least two years of relevant experience
Experience translating brand strategy into local, on-the-ground experiences
Ability to adapt national priorities for Southeast consumers and communities
Ability to build partnerships with internal teams, external partners, vendors, and local stakeholders
Experience owning activations from concept through execution, including timelines, budgets, logistics, and partners
Knowledge of culture, consumer trends, and local market developments
Ability to thrive in a fast-paced and ambiguous environment
Curiosity, proactivity, and self-starter mindset
Strong problem-solving and prioritization skills
Strong attention to detail
Ability to manage multiple projects simultaneously
Skilled communication and ability to distill complexity into simple terms
Comfortable spending significant time in-market and traveling throughout the Southeast
Based in Nashville or Boca
Love of dogs

Benefits

Comp & perks

Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Dog-friendly office in SoHo
Pet interruptions during video calls and in-person meetings welcomed