Regional Activation Manager – West

The Farmer's Dog

Regional Activation Manager bringing The Farmer’s Dog’s fresh dog food brand to life across Western U.S. markets.

Posted 8/17/2026full-timeRemote • California • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing regional activations, including venue sourcing, vendor coordination, and budget management, while translating brand strategy into impactful local experiences. Strong ability to build partnerships and collaborate with cross-functional teams to drive brand awareness and consumer engagement.

Highest-signal resume keywords

Regional Activation ManagementBudget ManagementPartnership-Building SkillsBrand Strategy TranslationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event CoordinationLogistics ManagementBudget TrackingConsumer EngagementMarket Localization

Soft Skills

Problem-SolvingAttention to DetailCommunication SkillsProactive MindsetTime Management

Industry Keywords

Brand ActivationStakeholder ManagementConsumer TrendsCross-Functional CollaborationRegional Marketing

About the role

Key responsibilities & impact

Own end-to-end execution of regional activations, including venue sourcing, vendor and staffing coordination, on-site logistics, and day-of management
Localize national campaign concepts for market audiences across the West region
Manage the regional budget and ensure spend tracks to plan with measurable ROI
Build and maintain relationships with local partners, venues, and vendors
Serve as the primary point of contact for regional stakeholders
Travel within the region as needed, up to approximately 50–60%, for on-site activation support
Translate broader brand strategy into impactful, locally relevant experiences
Ensure consistent, high-quality execution across the region
Collaborate with cross-functional teams and local partners to build brand awareness, deepen consumer engagement, and drive business results

Requirements

What you’ll need

At least two years of relevant experience
Experience translating brand strategy into memorable, on-the-ground experiences
Ability to localize national priorities for consumers and communities across the West
Partnership-building skills with internal teams, external partners, vendors, and local stakeholders
Experience owning activations from concept through execution
Ability to manage timelines, budgets, logistics, and partners
Strong understanding of culture, consumer trends, and market developments
Ability to thrive in a fast-paced and ambiguous environment
Natural curiosity and proactive self-starter mindset
Strong problem-solving skills and ability to prioritize tasks effectively
Strong attention to detail
Ability to manage multiple projects simultaneously
Skilled written and verbal communication
Ability to absorb and distill complexity into simple terms to drive decision-making
Comfortable spending significant time in-market and traveling throughout the West region
Based in the Los Angeles area
Love dogs

Benefits

Comp & perks

Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Dog-friendly office in SoHo
Pet interruptions during video calls and in-person meetings welcomed
Biannual employee surveys
Manager training
TFD camps
Support from Humans