Performance Marketing
The Evoke Agency
full-time
Posted on:
Location Type: Remote
Location: Illinois • Wisconsin • United States
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Tech Stack
About the role
- Assisting in driving customer acquisition and managing paid search and social campaigns across a variety of paid digital media
- Assists in the setup and management of performance marketing campaigns across paid search and paid social channels including strategizing, daily executions, and optimization
- Establish organic social media best practices and partner with creative team members to drive organic KPI's
- Proactively identify opportunities for performance media strategies to inform and facilitate acquisitions growth, including but not limited to: display media, social community growth, abandon cart + retention strategies, brand launches, capabilities enhancements, and improved customer experience
Requirements
- 2-4 years of experience in performance marketing role, with a minimum of 2 years managing paid search programs
- Subject matter expert in paid digital media (Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.)
- Deep understanding of analytics and a passion for leveraging data insights to drive action
- Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies
- Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager)
- Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics, etc.) are a bonus, but not required
- Minimum of a Bachelors degree (or equivalent experience) in marketing, communications, or a related field
- Google Adwords Certification
- Meta Blueprint Certification
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
performance marketingpaid searchpaid socialanalyticsdata insightsiterative marketingdirect response ad strategiescampaign managementcustomer acquisitionoptimization
Soft Skills
strategizingexecutionproactive identificationcollaborationcommunication
Certifications
Google Adwords CertificationMeta Blueprint Certification