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Associate Manager, Paid Social Performance Marketing
The Digital StrongholdAssociate Manager leading Paid Social Performance Marketing for eCommerce brands at The Digital Stronghold. Focusing on optimization of Meta and TikTok campaigns to enhance customer acquisition.
About the role
Key responsibilities & impact- Own the setup, execution, and optimization of paid social campaigns across Meta (Facebook & Instagram) and TikTok Ads platforms
- Manage campaign types including ASC, Traffic, and DPA campaigns
- Monitor and optimize bids, budgets, targeting, placements, and creative performance to improve KPIs such as CTR, CVR, CPA, and ROAS
- Analyze campaign performance, audience insights, and performance trends to identify optimization opportunities
- Contribute to incrementality testing and performance measurement efforts
- Prepare regular campaign performance reports with actionable insights and recommendations
- Partner closely with Marketing, eCommerce, Creative, UX, and Analytics teams to align campaigns with promotional calendars and business priorities
Requirements
What you’ll need- 3–5 years of hands-on experience managing paid social campaigns, particularly across Meta and TikTok Ads
- Experience with ecommerce performance marketing and customer acquisition strategies
- Familiarity with ASC, Traffic, and DPA campaign structures
- Experience with Google Ads and/or Microsoft Ads is a plus
- Strong analytical skills with experience using GA4, Adobe Analytics, or similar reporting tools
- High attention to detail across campaign setup, tracking, reporting, and optimization
- Understanding of A/B testing and conversion rate optimization principles
- Strong communication and collaboration skills
- Experience working within Shopify-based eCommerce environments preferred
- Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, or a related field.
Benefits
Comp & perks- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social campaignsMeta AdsTikTok AdsASC campaignsTraffic campaignsDPA campaignsGoogle AdsMicrosoft AdsGA4Adobe Analytics
Soft Skills
analytical skillsattention to detailcommunication skillscollaboration skills