Email Retention Specialist

The Digital Stronghold

Email Retention Marketing Specialist managing retention marketing lifecycle across multiple brands. Executing and optimizing Email, SMS, and Direct Mail campaigns for measurable revenue and customer engagement.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Execute Email, SMS, and Direct Mail campaigns aligned with marketing calendars and brand standards
Build and deploy campaigns in Klaviyo and Attentive, including segmentation, personalization, and scheduling
Coordinate with cross-functional teams to ensure campaigns launch accurately and on time
Perform thorough QA checks including link testing, audience validation, and creative review
Ensure all campaigns maintain consistent brand voice, messaging, and visual standards across channels
Support the creation of campaign briefs and collaborate with creative teams on copy and asset needs
Track and report on campaign performance metrics including engagement, conversion, and revenue contribution
Assist with A/B testing initiatives across subject lines, content, send times, and audience strategies
Analyze results and provide recommendations for continuous optimization and incremental growth
Support the planning and maintenance of retention marketing calendars
Assist in optimizing automated lifecycle flows, including setup, updates, and performance monitoring
Document processes, test learnings, and best practices to improve team efficiency and knowledge sharing
Utilize Klaviyo, Attentive, Shopify, and related marketing tools to execute campaigns effectively
Stay informed on platform updates, retention marketing trends, and emerging best practices
Continue developing technical expertise across the retention marketing ecosystem

Requirements

What you’ll need

3–5 years of experience in eCommerce or digital marketing
Hands-on experience with Klaviyo, Attentive, and the Shopify ecosystem preferred
Strong attention to detail in campaign setup, QA, reporting, and execution
Analytical mindset with the ability to interpret performance data and identify opportunities
Comfortable balancing creative thinking with technical execution
Familiarity with A/B testing and conversion rate optimization principles
Ability to collaborate across multiple brands and stakeholder groups
Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field preferred
Proactive, curious, and eager to learn in a fast-moving environment.

Benefits

Comp & perks

Competitive compensation and benefits package including medical, dental, vision, 401(k), flexible PTO, and paid parental leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingdirect mail campaignscampaign segmentationcampaign personalizationA/B testingconversion rate optimizationperformance analysisretention marketingcampaign reporting

Soft Skills

attention to detailanalytical mindsetcreative thinkingcollaborationproactivecuriositycommunicationorganizational skillsproblem-solvingtime management

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in BusinessBachelor's degree in Analytics