Senior Manager, Lifecycle Marketing – Retention Focus

The Credit Pros

Senior Manager of Lifecycle Marketing driving retention strategies for a subscription-based credit repair business. Owning the post-enrollment lifecycle and improving customer lifetime value through innovative strategies.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own the entire post-enrollment lifecycle, including retention & lifecycle strategy
Manage flows in Customer.io
Write customer-facing copy and educational content
Design and launch triggered journeys based on behavior and real-time data
Own sender reputation, IP warming, and domain health
Manage vendor relationships
Launch and scale winback campaigns (600K+ database)
Define lifecycle KPIs and build reporting cadence

Requirements

What you’ll need

7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
Experience owning lifecycle as a single operator, not just part of a team
Strong analytical skills—you pull and act on your own data
Demonstrated success reducing early-stage churn (first 90–120 days)
Strongly Preferred
Experience in fintech, financial services, health, telecom, or similar industries
Experience with event-triggered messaging (not just time-based drips)
Winback/reactivation experience with large datasets (100K+ users)
Strong writing ability (or effective use of AI tools for content creation)

Benefits

Comp & perks

Start Date: Immediate
Work Hours: 09:00 AM to 06:00 PM EST
Contract: Permanent fulltime remote (work from home) role
Base Salary: $110,000–$135,000/year
Bonus: 10% bonus on base depending on performance
Health insurance: 75% company contribution & 25% employee contribution.
Paid Time Off: 32 days paid time off.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretention marketingCRM marketingemail marketingSMS marketingdata analysisevent-triggered messagingwinback campaignsKPI definitionreporting

Soft Skills

analytical skillswriting abilityvendor managementstrategic thinkingcommunication skills