The Credit Pros

Senior Manager, Lifecycle Marketing – Retention Focus

The Credit Pros

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

About the role

  • Own the entire post-enrollment lifecycle, including retention & lifecycle strategy
  • Manage flows in Customer.io
  • Write customer-facing copy and educational content
  • Design and launch triggered journeys based on behavior and real-time data
  • Own sender reputation, IP warming, and domain health
  • Manage vendor relationships
  • Launch and scale winback campaigns (600K+ database)
  • Define lifecycle KPIs and build reporting cadence

Requirements

  • 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
  • Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
  • Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
  • Experience owning lifecycle as a single operator, not just part of a team
  • Strong analytical skills—you pull and act on your own data
  • Demonstrated success reducing early-stage churn (first 90–120 days)
  • Strongly Preferred
  • Experience in fintech, financial services, health, telecom, or similar industries
  • Experience with event-triggered messaging (not just time-based drips)
  • Winback/reactivation experience with large datasets (100K+ users)
  • Strong writing ability (or effective use of AI tools for content creation)
Benefits
  • Start Date: Immediate
  • Work Hours: 09:00 AM to 06:00 PM EST
  • Contract: Permanent fulltime remote (work from home) role
  • Base Salary: $110,000–$135,000/year
  • Bonus: 10% bonus on base depending on performance
  • Health insurance: 75% company contribution & 25% employee contribution.
  • Paid Time Off: 32 days paid time off.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingretention marketingCRM marketingemail marketingSMS marketingdata analysisevent-triggered messagingwinback campaignsKPI definitionreporting
Soft Skills
analytical skillswriting abilityvendor managementstrategic thinkingcommunication skills