Director of Integrated Marketing, Fundraising
The Christian Broadcasting Network
full-time
Posted on:
Location Type: Remote
Location: Virginia • United States
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Job Level
About the role
- Provide strategic leadership and oversight of CBN’s direct response fundraising efforts
- Collaborate closely with the Director of Marketing
- Oversee the stewardship of CBN’s legacy donor base
- Support efforts to reach and engage new audiences
- Promote cross-departmental collaboration and the thoughtful application of emerging tools
Requirements
- 10+ years of experience in direct response fundraising, direct marketing, or related nonprofit leadership roles
- Demonstrated expertise in direct mail fundraising
- Working knowledge of CRM systems and marketing automation tools
- Strong understanding of marketing and fundraising funnels, audience segmentation strategies, and data-driven decision-making
- Proven experience managing external vendors, budgets, timelines, and complex, multi-channel projects
- Demonstrated ability to lead teams and collaborate effectively across departments
- Familiarity with donor-centric fundraising theory and best practices
- Experience with Asana or similar project management tools preferred
- Demonstrated openness to and familiarity with emerging technologies, including AI,
- Strong analytical, communication, and leadership skills
Benefits
- Competitive salary
- Healthcare for full time positions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct response fundraisingdirect mail fundraisingCRM systemsmarketing automation toolsaudience segmentation strategiesdata-driven decision-makingbudget managementmulti-channel project managementdonor-centric fundraising theoryemerging technologies
Soft skills
strategic leadershipcollaborationteam leadershipcommunicationanalytical skills