Marketing Automation Manager
The Christian Broadcasting Network
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead and optimize email and SMS marketing programs
- Design and execute automated, data-driven communications that engage supporters
- Strengthen supporter relationships and increase engagement
- Advance CBN’s ministry initiatives including The 700 Club, Superbook, humanitarian relief, prayer, CBN Films, and digital outreach
- Facilitate ministry activities and contribute to CBN’s Biblical mission
Requirements
- 5+ years of experience leading email marketing, SMS engagement, and marketing automation programs
- Demonstrated ability to plan, execute, and manage large-scale digital communication programs serving diverse audiences
- Strong expertise in lifecycle marketing, segmentation strategies, personalization, and supporter journey development
- Proven success using marketing automation platforms and CRM systems to deliver targeted, data-driven communications
- Analytical mindset with the ability to evaluate performance metrics, identify trends, and drive continuous improvement
- Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Strong collaboration and interpersonal skills, with experience partnering across departments and working with both internal and external stakeholders
- Knowledge of email deliverability standards, mobile messaging best practices, and regulatory compliance frameworks, including consent management
- Proficiency in data analysis, reporting, and insight development to support strategic decision-making and leadership communication
- Self-motivated, detail-oriented, and able to work independently while contributing effectively as part of a team
- Experience in nonprofit, ministry, or faith-based settings preferred, with understanding of donor engagement and digital ministry communication
- Familiarity with enterprise marketing automation platforms such as Iterable or comparable systems preferred
- Demonstrated life application Biblical principles and practices in alignment with CBN’s nonprofit Christian mission.
Benefits
- Competitive salary
- Healthcare for full-time positions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingSMS engagementmarketing automationlifecycle marketingsegmentation strategiespersonalizationdata analysisreportingperformance metricsregulatory compliance
Soft skills
organizational skillscommunication skillsproject managementcollaborationinterpersonal skillsanalytical mindsetself-motivateddetail-orientedability to manage multiple prioritiesability to work independently