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E-Commerce Lead
The Better CatE-Commerce Lead für The Better Cat, ein wachsendes deutsches Katzenfutter-Startup. Verantwortung für Shopify-Shop, CRM, CRO, Abos und datengetriebenes Wachstum.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Shopify stores, including product launches, CRM ownership, and data-driven decision-making through analytics and A/B testing. Proficient in optimizing conversion rates, average order value, and customer retention strategies.
Highest-signal resume keywords
Shopify OwnershipE-Commerce ExperienceA/B TestingCRM ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-CommerceConversion Rate OptimizationShopify KnowledgeHTMLCSSLiquidData-Driven Decision MakingAttribution AnalysisEmail MarketingProduct Launch Management
Soft Skills
Excellent Communication
Tools & Technologies
GA4Shopify AnalyticsKlaviyoAfterSellLoop SubscriptionsUpCartLanding Page BuilderA/B Testing Tool
Industry Keywords
D2C BrandCustomer RetentionAverage Order ValueContribution MarginChurn Management
About the role
Key responsibilities & impact- End-to-end ownership of the Shopify store from PDP through cart to checkout
- Bring new products live, including PDPs, bundles, price presentation, content and launch mechanics
- Own the entire CRM, including email flows and campaigns, subscriptions, churn and winback
- Work daily with GA4, Shopify Analytics and the attribution setup
- Own bundle, cart and post-purchase funnels from offer logic to copy
- Run A/B tests and landing page tests and make data-driven decisions
- Set your own roadmap and track impact on conversion, retention, AOV and contribution margin
Requirements
What you’ll need- 3–4 years of experience in e-commerce, CRO or Shopify ownership, ideally at a D2C brand
- Deep Shopify knowledge: theme editor, metafields, variants and checkout
- Experience with Klaviyo, AfterSell, Loop Subscriptions, UpCart, a landing page builder (e.g. Replo) and an A/B testing tool (e.g. Intelligems, Shoplift) or comparable tools
- Familiarity with CVR, AOV, contribution margin, cohorts, GA4 and other attribution tools
- Daily experience with AI tools
- Liquid, HTML and CSS are a plus but not required
- Excellent communication in German and English
Benefits
Comp & perks- Deutschland-Ticket (public transport pass)
- MacBook
- Wellpass
- Merch
- Office snacks and drinks
- Real ownership from day one
- Flat hierarchies
- Fast-paced environment
- Rapid personal development
- Modern office
- Flexible working hours
- Flexible vacation options
- Many more benefits