Content and Social Media Manager

The Better Cat

Content Manager responsible for social media strategy and content creation for The Better Cat. Engaging with cat community and collaborating with creators for brand campaigns.

Posted 4/14/2026full-timeHamburg • 🇩🇪 GermanyJuniorMid-Level💰 €36,000 - €45,000 per yearWebsite

About the role

Key responsibilities & impact

Social Media Strategy & Content Ownership: You develop and manage our social media strategy across Instagram, TikTok & co. — using creative, data-driven approaches.
Content Creation: You plan, shoot and edit videos, Reels & Stories independently — and also take on an on-camera role yourself.
Community Management & Growth: You grow our cat community further, actively interact with followers and promote engagement.
Creator & Brand Collaborations: You identify and recruit suitable content creators & brands for collaborations and establish long-term partnerships.
Campaign Management: From product launches to seasonal promotions — you plan and lead campaigns from A to Z.
Performance Analysis: You measure the success of your content and optimize it based on data to achieve maximum reach & conversion.
Trend Scouting: You stay up to date with the latest social media trends and implement innovative ideas for our brand.

Requirements

What you’ll need

1–2 years of experience in social media, content creation or influencer marketing.
On-Camera Affinity: You are comfortable appearing on camera and authentically representing The Better Cat.
Creative Storytelling: You know how to create compelling content that drives reach and delights customers.
Platform Expertise: You are well-versed in Instagram, TikTok & co. — and have a good sense for viral trends.
Technical Know-How: Experience with video production & editing (e.g. CapCut, Premiere Pro, Canva).
Communication Skills: German fluent; English is a plus.
Passion for Cats & Their Health: You will be working with a community of cat parents!

Benefits

Comp & perks

A small, relaxed team that supports you and celebrates your ideas
Experts from different fields, where you can learn anything that interests you
A relaxed office in HafenCity with everything you need
Regular team events — from the Christmas party 🎄 to a coffee walk ☕, community events 🏡 or a visit to a cat café 🐱
Flexible working hours — remote or on-site
Strong discounts on our products — because your cat deserves only the best!
Additional goodies: complimentary drinks 🥤, an HVV ticket 🚋 and, of course, a fruit basket 🍏

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media strategycontent creationvideo productionvideo editingdata analysiscampaign managementcommunity managementtrend scoutingcreative storytellinginfluencer marketing

Soft Skills

communication skillscreativityinterpersonal skillson-camera presenceengagement promotioncollaborationadaptabilitydata-driven decision makingpassion for petscustomer delight