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The Apex Project

Commercial Associate – Brand, Marketing, GTM

The Apex Project

Commercial Associate driving the go-to-market strategy and building the brand for Objection, a company creating structured dispute resolution solutions. Seeking a versatile operator in high-ambiguity environments.

Posted 4/14/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $50,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact
  • Own and execute Objection’s go-to-market strategy across launch and early growth
  • Build the brand from the ground up — positioning, voice, visual identity, and narrative architecture
  • Design and run acquisition loops, content systems, and distribution channels
  • Develop commercial partnerships and institutional relationships that accelerate platform adoption
  • Produce high-quality written and visual collateral: decks, briefs, campaigns, and market-facing materials
  • Instrument and measure everything — CAC, conversion, engagement, pipeline velocity

Requirements

What you’ll need
  • Demonstrated ability to build brand and go-to-market in fast-moving, high-ambiguity environments
  • Analytical rigour combined with creative instinct
  • Exceptional writing and communication — you think in structured prose, not slide decks
  • Comfort with AI tooling and a bias toward automating and systematising commercial workflows
  • Understanding of institutional, legal, or policy-adjacent markets is a strong advantage
  • Intensity, ownership, and the ability to move fast without sacrificing quality
  • Commitment to measurable outcomes over activity metrics

Benefits

Comp & perks
  • Round-trip flights, hotel accommodation, and structured summit programming provided
  • Meaningful equity grants and annual performance bonus

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategybrand positioningcontent systemsacquisition loopscommercial partnershipsmeasuring CACmeasuring conversionmeasuring engagementpipeline velocity
Soft Skills
analytical rigourcreative instinctexceptional writingstructured communicationintensityownershipability to move fastcommitment to measurable outcomes