Vice President – Marketing

TalentED Advisors

Vice President of Marketing advancing E3n’s independent-school education services and member growth. Leading brand integration, lifecycle marketing, product positioning, sales enablement, and marketing operations remotely across the United States.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated multi-channel marketing strategies, with a strong focus on audience-specific messaging and brand positioning. Proven ability to lead cross-functional teams and manage marketing operations to drive member engagement, retention, and growth.

Highest-signal resume keywords

Integrated Multi-Channel MarketingB2B And B2C Marketing StrategiesMarketing Automation And CRM ToolsLeadership And Team ManagementEdTech Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationsProduct MarketingLifecycle MarketingCampaign StrategyMarket ResearchAudience SegmentationPerformance ReportingCompetitive AnalysisBrand PositioningMember Engagement Strategies

Soft Skills

Cross-Functional CollaborationCoaching And DevelopmentStrategic ThinkingCommunication SkillsResults-Oriented Mindset

Tools & Technologies

HubSpotSalesforcePardotMarketing CloudCampaign Analytics Tools

Industry Keywords

EdTechEducation ServicesMembership-Based OrganizationsPrivate And Independent School LandscapeProfessional Learning

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Establish and execute a unified market strategy, value proposition, positioning, priorities, success metrics, investments, and operating rhythms
Lead cross-functional alignment across Sales, Product, Member Experience, and other teams
Represent E3n with school leaders, members, partners, sector influencers, and Board-level audiences
Implement post-merger brand integration, including brand voice, messaging, visual identity, tone, and rebranding of core assets
Develop audience-specific messaging and elevate E3n’s thought leadership and market visibility
Create member segmentation and multi-channel lifecycle strategies to increase engagement, retention, product adoption, and expansion
Develop marketing plans for Professional Learning and communications for product releases
Improve onboarding, adoption, renewal readiness, and long-term member value
Provide Sales with messaging, competitive differentiation, competitor profiles, campaign assets, and sales enablement materials
Translate revenue priorities into campaign briefs, audience strategies, content plans, calls to action, and channel recommendations
Establish reporting on campaign performance, lead quality, engagement, and marketing contribution
Implement voice-of-the-customer processes informing messaging, product positioning, launches, and customer-facing content
Refine product and service positioning and develop competitor messaging frameworks
Support adoption and scale of new products, including Wild Zebra and blended admissions assessment offerings
Promote partnerships including Committee for Children, Wild Zebra, and Test Innovators
Develop marketing tools, processes, dashboards, KPIs, reporting routines, and action plans
Manage, coach, and develop the marketing team, including five FTEs and a marketing communications resource
Manage the marketing budget, financial controls, vendors, and expenses

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience
15+ years of relevant professional experience, including significant leadership responsibility for functions, teams, or major organizational initiatives
Progressive marketing leadership experience across marketing communications, product marketing, lifecycle/customer or member marketing, growth marketing, campaign strategy, and marketing operations
Ability to build and execute integrated, multi-channel marketing plans across email, social, web, events, webinars, member portals, print assets, direct mail, and partner channels
Record of supporting Sales with enablement tools resulting in member acquisition, retention, product expansion, and top-line growth
Fluency in B2B and B2C marketing strategies, including segmentation, buyer personas, market research, customer journeys, and audience-specific messaging
Experience using CRM, marketing automation, campaign analytics, and performance reporting tools
Experience managing people, budgets, vendors, timelines, and cross-functional work in a fast-paced, results-oriented environment
Experience in EdTech, education services, assessment, and enrollment preferred
Knowledge of the private and independent school landscape preferred
Experience in membership-based organizations preferred
Hands-on experience with HubSpot, Salesforce, Pardot, Marketing Cloud, or comparable marketing technology tools preferred
Experience marketing conferences, annual meetings, webinars, sponsored events, partner campaigns, or professional learning offerings preferred

Benefits

Comp & perks

Approximately 20–25% travel for team meetings, member and partner engagement, conferences, and E3n events
Purpose-driven work supporting educators, school leaders, and families
Smart, thoughtful colleagues and a collaborative workplace
Whole-person support emphasizing balance, trust, and belonging
Opportunities for growth during organizational transformation
Values-driven, data-informed work environment