Senior Vice President – Marketing

Talence Group | Executive & Leadership Search

Senior Vice President of Marketing creating a multi-year growth strategy for a $30B credit union. Leading brand strategy and enhancing digital engagement for millions of members.

Posted 4/26/2026full-timePortland • Massachusetts, Oregon • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and lead the enterprise marketing vision and multi-year growth strategy, integrating brand, digital, data, and member experience to drive sustained growth and long-term value.
Lead and evolve the organization’s brand strategy, ensuring consistent and compelling expression across all channels and touchpoints.
Drive full-funnel growth across a diverse mix of digital and traditional channels, optimizing acquisition, engagement, and conversion.
Own and build lifecycle marketing strategies that deliver personalized, relevant experiences across every stage of the member journey by leveraging data, automation, and AI.
Lead the advancement of data, analytics, and marketing technology capabilities, embedding AI and data-driven experimentation into how marketing decisions are made.
Own marketing performance and investment strategy, establishing clear measurement frameworks and connecting outcomes to enterprise goals.
Build and lead a high-performing marketing organization, developing talent and strengthening capabilities across digital, analytics, and strategy.

Requirements

What you’ll need

12+ years of progressive marketing leadership experience, including enterprise-level strategy and execution at scale; experience in financial services or a highly regulated industry, is preferred.
Demonstrated expertise in brand strategy, content, and end-to-end member experience, with a track record of strengthening market position and driving measurable growth.
Highly analytical leader with deep experience leveraging data, insights, and advanced measurement frameworks to inform strategy, optimize performance, and drive ROI.
Proven ability to lead complex, multi-channel marketing environments, balancing long-term brand building with near-term performance outcomes.
Experience managing significant marketing investments, external partners, and agency ecosystems to deliver against defined business objectives and KPIs.
Strong executive presence with the ability to influence, align, and build trust across senior leadership, cross-functional partners, and the Board of Directors.
Exceptional communication skills, with the ability to translate complex ideas into clear, compelling narratives for executive audiences and key stakeholders.
Proven ability to navigate ambiguity and lead through complexity.
Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

Comp & perks

2% discount on mortgages, auto, and personal loans
Medical, Dental, and Vision Coverage
401(k) with Annual Employer Match
Annual Bonus and Incentive Opportunities
Education Assistance
Paid Professional Development Time
Extensive e-Learning Resources
Paid Volunteer Time
Charitable Donation Matching
Access to Financial Planning Support

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

enterprise marketing strategybrand strategylifecycle marketingdata analyticsmarketing technologydata-driven experimentationperformance measurement frameworksmulti-channel marketingROI optimizationcontent strategy

Soft Skills

analytical leadershipinfluencetrust buildingexceptional communicationnarrative translationnavigating ambiguitycomplex problem solvingteam developmentcross-functional collaborationexecutive presence

Certifications

Bachelor's degreeMBAadvanced degree