Marketing

• As the Associate Director, EoE Field Marketing, you will be responsible for leading HCP engagement strategy, including peer-to-programming, congress presence, and advisory board creation and execution.
• Develop, execute, and refine KOL/HCP engagement strategy, reporting insights consistently to brand team and cross-functional partners.
• Create strategically-aligned congress tactics and ensure their successful execution.
• Own and execute congress activities including booth strategy/design, symposia content, KOL engagements and meetings, booth staffing.
• Ensure that booth staff is certified and has completed all compliance trainings.
• Deliver fit-for-purpose, impactful peer-to-peer education.
• Support the development of the annual brand business plan at a strategic and tactical level.
• Liaise with legal, regulatory, and compliance to ensure all activities are compliant with policies and regulations.
• Manage external agencies and consultants/contractors to meet expected project objectives and hold them accountable to agreed standards.
• Assume budget accountability for strategic and tactical execution with MedComm agency/team.
• Manage spending against budget/forecast and perform all monthly reconciliations and reporting requirements.
• Proactively identify trends and insights to optimize spending and as appropriate, program performance.
• Support development of others and foster a positive culture within the team and with cross-functional partners.

Associate Director, Eosinophilic Esophagitis EoE Field Marketing

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