Senior Programmatic Advertising Manager

TADERA

Senior Programmatic Advertising Manager managing programmatic campaigns across different DSPs for Havas Media. Collaborating with teams and optimizing strategies for various advertising goals.

Posted 7/10/2026full-timeFrankfurt • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You implement programmatic campaigns operationally across various DSPs and manage and optimize IO (Insertion Order) campaigns.
You create customer-journey-based programmatic strategies across the full funnel, from branding through prospecting to retargeting.
You develop digital media plans for programmatic and IO campaigns and work closely with consultants and Ad Operations teams.
You maintain close, ongoing communication with publishers, data providers and technology vendors (both national and international).
You develop best-practice models and generate insights for continuous always-on optimization.
You act as a driver for innovation and the further development of programmatic excellence for our clients.
You are responsible for onboarding new colleagues and serve as a mentor for juniors and regulars.

Requirements

What you’ll need

You have professional experience setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads).
You have a strong understanding of programmatic full-funnel strategies and the use of various campaign management technologies (ad serving, ad verification, tracking, analytics).
You are confident in applying data (1st-, 2nd-, 3rd-party) and in deriving strategic recommendations for audience management and targeting.
You possess excellent analytical skills and the ability to communicate complex topics, particularly regarding different KPIs within a full-funnel model and their varying interpretations.
You are proficient with Microsoft Office applications, especially Excel.
You speak German fluently and have business-fluent English.

Benefits

Comp & perks

Stay fit: For €10 per month you get a full Fitness First membership.
Be mobile: You can lease a bike through our partner BusinessBike and you can also use public transportation with a Deutschlandticket.
Have fun: Our motivation team creates unforgettable moments every year, whether at TGIF, the Christmas party or the summer event.
Grow: We create an individual development plan with you — you receive regular feedback and training tailored to you. You also have access to our Havas University with over 200 trainings and workshops.
Plan ahead: We support your company pension scheme with up to €60 per month.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationProgrammatic StrategiesData-Driven RecommendationsKPI AnalysisMicrosoft Excel

Soft Skills

Communication SkillsMentoring