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About the role
Key responsibilities & impact- Lead concept and copy development for integrated campaigns, social content, digital assets, KV, video scripts and activation ideas.
- Translate brand strategy and insights into creative narratives.
- Ensure all content aligns with brand tone, communication objectives and campaign strategy.
- Present ideas internally and to clients when required.
- Manage and mentor copywriters.
- Provide direction, feedback and quality control on all copy outputs.
- Develop the team's creative capabilities and writing standards.
- Review and approve copy before client submission.
- Ensure accuracy, consistency and attention to detail across all deliverables.
- Work with internal teams to develop campaign ideas.
- Participate in brainstorming sessions and contribute strategic thinking.
- Present concepts and creative rationale to clients.
Requirements
What you’ll need- From 5 years of experience in copywriting, preferably in advertising or creative agencies.
- At least 1–2 years of experience leading or mentoring a team.
- Good understanding of social media, digital content, and integrated marketing.
- Strong portfolio demonstrating integrated campaigns, social content and digital work or lifestyle brands is a plus.
- Leadership abilities with experience in mentoring, managing creative conflicts, and inspiring the team.
- Strong presentation and communication skills.
- Ability to manage multiple projects and work under tight deadlines.
- Fluent in both Vietnamese and English, able to adapt tone and style based on audience and brand.
Benefits
Comp & perks- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Copy DevelopmentCreative Narrative TranslationQuality ControlCampaign Strategy AlignmentDigital Content Creation
Soft Skills
MentoringPresentation SkillsStrategic ThinkingAttention to DetailProject Management
