Senior BI Specialist

TADERA

. The Analyst Expert is responsible for placing data at the heart of our operations .

Posted 4/22/2026full-timeBogotá • 🇨🇴 ColombiaSeniorWebsite

Tech Stack

Tools & technologies

TableauVBA

About the role

Key responsibilities & impact

The Analyst Expert is responsible for placing data at the heart of our operations
Conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients
Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
Be responsible for the quality and accuracy of data
Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
Develop web analytics audits and recommendations
Structure information and propose concrete improvements having immediate impact for our clients
Participate in the development of measurement tools and reports to identify major areas for reflection
Assist in the coordination of data collection from various sources
Design, build and maintain dashboards and automated reports with embedded visualizations

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
8+ years of experience in data analysis
Media, Data, Adtech, MarTech, Brand, Consultancy
Analytics marketing technologies
Digital marketing data analysis
Data modeling analytical communication
Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
Data analysis (i.e. Excel, VBA)
Data visualization (i.e. Qlikview, Tableau)

Benefits

Comp & perks

Health insurance
Professional development opportunities
Equal opportunity employer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisdigital marketing data analysisdata modelingdata visualizationanalytics marketing technologiesExcelVBAAdobe SiteCatalystCoremetricsGoogle Analytics

Soft Skills

analytical communicationcoordinationcross-analysisproblem-solvingstructured information presentation