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TADERA

Senior BI Specialist

TADERA

Analyst Expert responsible for data analysis at Havas, focusing on marketing strategy optimization and performance monitoring through data insights and dashboards.

Posted 4/22/2026full-timeBogotá • 🇨🇴 ColombiaSeniorWebsite

Tech Stack

Tools & technologies
TableauVBA

About the role

Key responsibilities & impact
  • The Analyst Expert is responsible for placing data at the heart of our operations
  • Conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients
  • Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
  • Be responsible for the quality and accuracy of data
  • Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
  • Develop web analytics audits and recommendations
  • Structure information and propose concrete improvements having immediate impact for our clients
  • Participate in the development of measurement tools and reports to identify major areas for reflection
  • Assist in the coordination of data collection from various sources
  • Design, build and maintain dashboards and automated reports with embedded visualizations

Requirements

What you’ll need
  • Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
  • 8+ years of experience in data analysis
  • Media, Data, Adtech, MarTech, Brand, Consultancy
  • Analytics marketing technologies
  • Digital marketing data analysis
  • Data modeling analytical communication
  • Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
  • Data analysis (i.e. Excel, VBA)
  • Data visualization (i.e. Qlikview, Tableau)

Benefits

Comp & perks
  • Health insurance
  • Professional development opportunities
  • Equal opportunity employer

ATS Keywords

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Hard Skills & Tools
data analysisdigital marketing data analysisdata modelingdata visualizationanalytics marketing technologiesExcelVBAAdobe SiteCatalystCoremetricsGoogle Analytics
Soft Skills
analytical communicationcoordinationcross-analysisproblem-solvingstructured information presentation