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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM platform operation, email marketing, and campaign management, with a strong focus on performance analysis and omnichannel strategies. Proficient in content creation and collaboration across departments to enhance sales team engagement.
Highest-signal resume keywords
CRM Platform OperationEmail Marketing CampaignsPerformance AnalysisContent Creation ToolsOmnichannel Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTML EditingMarketing AutomationPerformance ReportingDemand ManagementCampaign Scheduling
Soft Skills
Good CommunicationOrganizationAnalytical MindsetCreativityProactivity
Tools & Technologies
TrelloCanvaMicrosoft OfficeExcelPowerPoint
Industry Keywords
Digital SalesSocial SellingEngagement InitiativesSales Force EngagementCampaign Calendar
About the role
Key responsibilities & impact- Operate the CRM platform (email, SMS and WhatsApp).
- Build and schedule campaigns, adjusting email HTML and configuring links.
- Ensure the quality of communications before they are sent.
- Organize the campaign calendar and sending schedule.
- Maintain demand tracking in task management tools such as Trello and Canva.
- Monitor business metrics, focusing on performance reports and results review rituals.
- Responsible for developing and executing engagement initiatives for store sales teams, with a focus on omnichannel (increasing digital sales).
- Create and produce video content for sales force engagement and guidance.
- Produce rankings, recognition campaigns and challenges.
- Propose actions to increase adoption, recurrence and engagement on TACO Conecta.
- Support presentations and meetings with sales staff and managers.
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business Administration, Communication, Technology or related fields.
- Experience with CRM platforms and marketing automation.
- Knowledge of email marketing, SMS and WhatsApp campaigns.
- Basic knowledge of HTML for editing email marketing messages.
- Experience analyzing metrics and preparing performance reports.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
- Experience with demand management tools such as Trello and content creation tools such as Canva.
- Good communication skills, organization, analytical mindset, creativity, proactivity and ease in collaborating with different departments.
- Experience with omnichannel strategies, Social Selling and commercial team engagement is a plus.
Benefits
Comp & perks- N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
