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Marketing Analyst - Mid Level
SysMap SolutionsMarketing Analyst managing insurance portfolio excluding automobiles and leading 360° marketing initiatives in a diverse tech company. Focused on CRM, performance media, and strategic storytelling.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing diverse insurance portfolios and executing comprehensive marketing strategies. Proficient in performance analysis and building relationships across various stakeholders to drive growth and enhance customer experience.
Highest-signal resume keywords
Product Marketing KnowledgeDigital Channel FamiliarityPerformance AnalysisPowerPoint ProficiencyExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance AnalysisMarketing Campaign ExecutionKPI MonitoringStrategic Narrative DevelopmentBusiness Reporting
Soft Skills
Storytelling SkillsRelationship BuildingCollaborationInfluencing Skills
Tools & Technologies
PowerPointExcelAdobe IllustratorAdobe Photoshop
Industry Keywords
Insurance Portfolio ManagementTravel InsuranceCorporate InsuranceMarketing StrategySales Channels
About the role
Key responsibilities & impact- Manage the vertical's insurance portfolio, excluding Automobile, including:
- Travel insurance
- Mobile phone insurance
- Bike insurance
- Portable equipment
- Corporate insurance (Agriculture, Corporate/Business, Events, Transportation, and Liability)
- Lead and oversee marketing activities with a 360° view, covering:
- CRM
- Performance media
- Mobile apps
- Websites
- Sales channels and brokers
- Develop executive presentations with strong storytelling skills, turning data and results into strategic narratives for different audiences;
- Perform performance analyses, monitoring KPIs, metrics, and business results, and prepare management reports;
- Build ongoing relationships with professionals across different areas to ensure alignment between marketing, commercial, product, and other stakeholders;
- Deepen business knowledge, identify opportunities, and propose strategic initiatives that drive growth, revenue, and brand positioning;
- Influence and engage partner teams to build and execute plans that complement the marketing strategy;
- Plan, develop, execute, and monitor marketing campaigns and activities, tracking their performance and reporting results in a structured manner;
- Serve as the connection point between strategy and execution, ensuring initiatives deliver business impact and improve the experience for customers and partners;
- Work in a dynamic, collaborative environment with a high level of interaction with internal and external stakeholders.
Requirements
What you’ll need- Knowledge of Product Marketing.
- Familiarity with digital channels.
- Proficiency in PowerPoint and Excel.
- Knowledge of Adobe Illustrator.
- Knowledge of Adobe Photoshop.
Benefits
Comp & perks- Position also open to candidates with disabilities (PwD)