
Working Student – Marketing
Sysfacts AG
internship
Posted on:
Location Type: Hybrid
Location: Köln • 🇩🇪 Germany
Visit company websiteJob Level
Entry Level
Tech Stack
GoWordPress
About the role
- Website relaunch: Bring our positioning to life: You will plan our new website together with management and external specialists – from information architecture through messaging and basic UX to go-live.
- You will manage agencies and developers, keep timelines in check and ensure that our positioning as "Strategic General Contractor" is evident on every page.
- Your impact: The website is our digital storefront and often the first touchpoint for CIOs and IT decision-makers. You shape how potential customers perceive and understand us.
- Case studies: Make execution excellence visible: You will develop case studies with external content partners that bring our projects to life – from interviewing project participants to final publication.
- LinkedIn campaigns: Establish thought leadership: You will develop and plan LinkedIn campaigns (paid & organic) that showcase our expertise.
- You define target audiences, create creatives and copy, build landing pages and track performance.
- Brand consistency: Anchor our positioning: You will work closely with management to ensure our positioning ("Strategic General Contractor", "Single Point of Accountability", "Zero Disruption") is communicated consistently across all marketing assets.
Requirements
- Passion for marketing: You are studying marketing, communication sciences, media studies, business administration with a marketing focus, business informatics, or a related field – and you are passionate about B2B marketing, content strategy and storytelling.
- Language skills: You write excellent German (C1+) and very good English. You can translate complex technical concepts into clear, persuasive copy.
- Organizational skills: You can juggle multiple projects at once, manage external service providers confidently and keep deadlines and quality on track.
- Availability: You can commit 12–20 hours per week and are available for at least 6 months (ideally longer).
- Nice-to-haves (but not deal breakers):
- B2B marketing experience: Initial experience in B2B marketing (content, social media, campaigns) – ideally with tech or IT topics – is a plus but not required. We look for potential, not perfection.
- Tool knowledge: Basic familiarity with tools like Canva/Adobe, CMS (e.g. Webflow/WordPress), LinkedIn Campaign Manager, Google Analytics or similar tools is helpful. If not: we will train you.
- Tech affinity: Interest in IT topics and the ability to quickly grasp technical concepts will help you communicate our projects more effectively.
Benefits
- Fair pay that’s worth it
- Above-average salary that values your responsibility and contribution – transparent and without hidden conditions.
- Learn from the best
- Work directly with the leadership team and gain insight into mission-critical IT transformations that few others ever see.
- From website conception to content strategy to paid campaigns – you will learn B2B marketing from A to Z.
- Your impact matters
- No coffee-fetching tasks: You will take real responsibility for strategic projects and see directly how your marketing work contributes to leads, deals and growth.
- Work the way that suits you
- Hybrid: Koblenz and remote, with flexible hours to fit your studies.
- We trust you and measure your impact, not your presence.
- Your career springboard
- Build a portfolio with impressive projects, network with enterprise decision-makers and secure the opportunity for a permanent position after graduation with outstanding performance.
- Investment in your development
- Access to learning resources, opportunity to attend conferences and personal mentoring from experienced professionals.
- A team that advances you
- Young, ambitious team with a startup spirit and execution excellence. Flat hierarchies mean: your voice will be heard and your ideas will be implemented.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingcontent strategystorytellingcopywritingproject managementperformance trackinginformation architectureUX designcase study developmentcampaign planning
Soft skills
organizational skillscommunication skillstime managementcollaborationcreativityadaptabilityattention to detailproblem-solvingmultitaskingleadership