Digital Marketing Manager

Syneos Health

Digital Marketing Manager leading digital strategies for patient recruitment in clinical trials. Collaborating with innovators in healthcare at Syneos Health.

Posted 4/30/2026full-time🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategy, planning, and oversight of digital patient recruitment programs for clinical trials across therapeutic areas.
Own the end-to-end digital recruitment strategy, from feasibility and audience identification through awareness, pre-screening, referral, and enrollment support.
Translate study protocols, inclusion/exclusion criteria, and recruitment goals into integrated digital recruitment strategies across paid, owned, and social channels.
Partner with clinical, medical, and regulatory stakeholders to ensure recruitment approaches are ethically sound, compliant, and patient-centric.
Serve as a senior strategic advisor to sponsors, CROs, and internal teams on clinical trial recruitment challenges and opportunities.
Lead client discussions on recruitment planning, optimization, performance risks, and mitigation strategies, grounded in data and real-world recruitment dynamics.
Develop and present strategic POVs, roadmaps, and recommendations tied to enrollment targets, timelines, and study milestones.
Provide strategic oversight across digital recruitment channels, including paid media collaboration, social media, trial websites and landing experiences, SEO, influencer/patient advocacy partnerships, and emerging platforms.
Ensure channel strategies are aligned to patient behavior, health information-seeking patterns, and study-specific barriers to participation.
Define and oversee recruitment performance frameworks, including KPIs such as cost per referral, screen rates, enrollment conversion, and diversity representation.
Act as the strategic hub across Account, Creative, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.

Requirements

What you’ll need

6–8+ years of experience in digital and social strategy within an agency or in-house environment; Clinical trial recruitment experience required.
Demonstrated experience supporting clinical trial patient recruitment initiatives, including awareness, engagement, and enrollment strategies across digital channels.
Strong understanding of the global clinical trial ecosystem, including patient journeys, site engagement, recruitment challenges, and regulatory considerations (e.g., IRB, informed consent, fair balance).
Proven ability to lead integrated digital strategy across social, web, paid media collaboration, content ecosystems, SEO, influencer partnerships, and emerging platforms.
Track record of delivering senior-level, data-informed strategic counsel to client and brand leadership.
Experience partnering with and influencing cross-functional teams, including Creative, Analytics, Paid Media, Medical/Legal/Regulatory, and Technology.
Strong leadership presence with experience mentoring teams and setting strategic standards across accounts.
Advanced storytelling and presentation skills, with the ability to translate complex data and insights into clear strategic recommendations.
Proficiency with Microsoft PowerPoint, Excel, and digital/social and analytics platforms (e.g., Google Analytics, platform analytics, social management tools).
Deep knowledge of the healthcare and regulatory landscape, with experience applying it to digital and social activation.
Experience with or strong interest in generative AI, automation, and emerging digital technologies preferred.

Benefits

Comp & perks

We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital recruitment strategyclinical trial recruitmentSEOdata-informed strategic counselpatient engagement strategiesenrollment conversionKPI definitioncontent ecosystemsinfluencer partnershipsemerging digital technologies

Soft Skills

leadership presencementoringstrategic standards settingstorytellingpresentation skillscross-functional team collaborationclient discussionsstrategic oversightdata translationethical compliance