Digital Creative Manager

Syneos Health

Digital Creative Manager leading digital creatives supporting clinical trials engagement at Syneos Health. Overseeing creative strategy, direction, and performance to ensure impactful patient recruitment.

Posted 4/30/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the creative strategy, concept development, and execution of digital creatives supporting patient recruitment and engagement across clinical trials and therapeutic areas.
Own the end-to-end creative lifecycle—from initial brief and insight development through concepting, production, delivery, and iterative optimization.
Translate study protocols, recruitment goals, audience insights, and channel strategies into compelling creative ideas, messaging frameworks, and visual directions
Establish and evolve creative best practices that balance innovation, performance, patient empathy, and regulatory compliance.
Provide hands-on creative direction across digital assets, including paid and organic social, display, video, trial websites, landing pages, email, and emerging formats.
Review and refine creative concepts and executions to ensure consistency, quality, accessibility, and alignment with brand and study objectives.
Partner closely with Medical/Legal/Regulatory teams to ensure all creatives are compliant, accurate, and ethically sound without compromising impact.
Serve as a senior creative advisor to internal teams, sponsors, and CRO partners on how creative can solve recruitment challenges and improve engagement.
Lead creative discussions and presentations, articulating the “why” behind creative decisions and how they tie to recruitment goals and performance outcomes.
Collaborate with account and strategy leads to shape creative briefs grounded in data, insights, and real-world recruitment dynamics.
Partner with analytics and paid media teams to define creative performance frameworks and success metrics (e.g., engagement, click-through rate, conversion quality).
Use performance data, testing results, and qualitative feedback to inform creative optimization and evolution across formats and channels.
Champion A/B testing, rapid iteration, and continuous improvement of creative assets to maximize efficiency, relevance, and participant quality.
Act as a central creative lead across Account, Strategy, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
Mentor and develop designers, copywriters, and creative team members, setting a high standard for craft, collaboration, and strategic thinking.

Requirements

What you’ll need

6–8+ years of experience in digital creative strategy, creative management, or creative direction within an agency or in-house environment; healthcare or clinical trial experience required.
Proven experience leading the development of digital creatives across social, web, paid media, and content ecosystems, from concept through execution.
Strong understanding of patient-centric communication and the healthcare landscape, including regulatory considerations (e.g., fair balance, IRB review, informed consent).
Demonstrated ability to translate complex information into clear, engaging, and empathetic creative messaging and visual storytelling.
Experience collaborating closely with paid media and analytics teams to align creative with channel strategy and performance outcomes.
Track record of delivering senior-level creative counsel and influencing stakeholders across disciplines and levels.
Strong leadership presence with experience mentoring creatives and overseeing multiple workstreams or accounts.
Exceptional presentation and storytelling skills, with the ability to clearly articulate creative rationale and strategy.
Proficiency with Microsoft PowerPoint and familiarity with digital production workflows and creative tools.
Interest in or experience leveraging generative AI, automation, and emerging creative technologies to enhance creative development and efficiency.

Benefits

Comp & perks

We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
We are committed to building an inclusive culture – where you can authentically be yourself.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital creative strategycreative managementcreative directionconcept developmentA/B testingcreative optimizationpatient-centric communicationvisual storytellingperformance metricscontent ecosystems

Soft Skills

leadershipmentoringcollaborationpresentation skillsstorytellingstrategic thinkingcreative counselcommunicationinfluencing stakeholdersempathy