Area Sales Manager, Northern Bavaria

Sylvania Group

Area Sales Manager responsible for business development and customer management in lighting solutions. Engaging with contractors and public institutions to increase market share and profitability.

Posted 4/12/2026full-timeErlangen • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Strategic business development: Expanding and maintaining business relationships with existing customers to sustainably increase sales and market share in line with the company's global strategy
Customer management: Managing and developing customers such as electrical installers, electrical wholesalers, planners, architects, project managers and public institutions
New customer acquisition: Active prospecting for new customers and optimizing the existing customer base to maximize business potential
Responsibility for sales and margin: Independent management of the financial performance in the sales territory with a focus on profitability
Project work: Nationwide mobility for key account and end-user projects, particularly for strategically relevant tenders and project phases
Teamwork: Close collaboration with sales management, inside sales and adjacent specialist departments to ensure a smooth sales process

Requirements

What you’ll need

Completed technical or trade vocational training with solid sales experience in complex technical products
Strong communication and negotiation skills, professional demeanor and a strong focus on closing deals
Independent, structured and solution-oriented working style with a high degree of initiative
Experience in lighting and specific knowledge of project business
Excellent German and English skills, both written and spoken
Willingness to travel within the sales region and motivation to actively develop the sales territory

Benefits

Comp & perks

An interesting role with plenty of scope for personal development
A dynamic, open team with flat hierarchies
Comprehensive on-the-job training
An exciting international company environment
An attractive compensation package consisting of fixed and variable components plus a company pension plan
Company car, available for private use
Training and development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales experiencetechnical product knowledgeproject managementcustomer acquisitionfinancial performance managementnegotiation skillscommunication skillssolution-oriented working styleinitiative

Soft Skills

teamworkprofessional demeanorstructured working styleclosing dealscustomer management

Certifications

technical or trade vocational training