Area Sales Manager

Swegon UK&I

Area Sales Manager role focusing on securing project specifications for HVAC solutions in the UK. Develop strong relationships with consultants and contractors in the building services sector.

Posted 6/24/2026full-time🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and maintain strong relationships with M&E consultants, architects, and end users to secure project specifications.
Proactively identify projects at the design stage and position Waterloo products as the preferred solution.
Deliver technical presentations, CPDs, and product demonstrations to consultant and architect practices.
Provide expert technical support and guidance on air distribution design and product application.
Influence product selection by highlighting performance, compliance, sustainability, and aesthetic benefits.
Manage and grow relationships with key M&E contractor accounts, acting as their primary point of contact.
Identify, qualify, and pursue new business opportunities within the contractor market.
Promote Waterloo’s product range, providing technical support and guidance on specifications.
Develop account plans to maximise sales opportunities and project conversions.
Monitor projects from tender through to installation, supporting contractors at each stage.
Prepare and deliver technical submittals, proposals, and arrange quotations.
Negotiate commercial terms and close sales agreements in line with company objectives.
Collaborate with internal teams (estimating, technical support, customer service, and production) to deliver excellent customer satisfaction.
Maintain accurate records of customer interactions, project pipelines, and forecasts using CRM systems.
Represent Waterloo at industry events, exhibitions, and networking opportunities.
Stay up to date with market trends, competitor activity, and industry developments within the HVAC/building services sector.

Requirements

What you’ll need

Proven track record in account management, sales, or business development, ideally within the construction / building services / HVAC sector.
Experience working with M&E consultants & contractors and a solid understanding of the contractor sales cycle.
Technical knowledge of HVAC systems, air distribution products, or related building services.
Strong interpersonal and communication skills, with the ability to influence at multiple levels.
Excellent negotiation, presentation, and problem-solving skills.
Ability to manage multiple projects/accounts simultaneously.
Commercially driven with strong business acumen.
IT literacy, including CRM systems, Microsoft Office, and project tracking tools.
Full UK driving licence and willingness to travel regularly.

Benefits

Comp & perks

Exciting challenges in a global environment
Competent colleagues
Flexible organizational culture
Plenty of development opportunities
Work-life balance emphasis
Commitment to diversity and gender equality

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HVAC systemsair distribution productsaccount managementsalesbusiness developmenttechnical presentationstechnical supportproject managementnegotiationproblem-solving

Soft Skills

interpersonal skillscommunication skillsinfluencing skillspresentation skillscommercial acumencustomer satisfactionrelationship managementorganizational skillstime managementteam collaboration

Certifications

Full UK driving licence