Senior Growth Marketing Lead – B2B Tech, IoT

Sway Sourcing

Growth Marketing Manager driving demand generation and marketing strategy for innovative IoT business. Role includes hands-on execution and data-driven marketing initiatives.

Posted 6/18/2026full-timeStockholm • 🇸🇪 SwedenSeniorWebsite

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Build and scale a modern demand generation engine for an innovative IoT business.
Drive growth through data-driven marketing, lead generation, conversion optimization, and digital sales.
Shape and execute the marketing strategy for a growing business area.
Focus on demand generation, lead acquisition, digital sales enablement, and conversion optimization.
Create a modern, data-driven marketing engine that contributes to revenue growth and measurable business outcomes.
Define the direction while executing campaigns, creating content, launching initiatives, and driving results.
Lead the development and execution of growth marketing strategies across an IoT portfolio.

Requirements

What you’ll need

7–10+ years of experience in digital, performance-driven marketing.
Proven success within demand generation, growth marketing, or digital sales.
Experience from SaaS, software, technology, or other digitally advanced industries.
Strong knowledge of lead generation, marketing automation platforms, and CRM ecosystems.
Hands-on experience with conversion optimization and data-driven marketing.
A strong understanding of the relationship between marketing, sales, and revenue growth.
The ability to translate business goals into actionable marketing initiatives.
Experience producing and managing digital content including landing pages, campaigns, email marketing, presentations, and web copy.
Familiarity with modern AI-enabled marketing tools and workflows.

Benefits

Comp & perks

Hybrid: Yes, 2 days/week
Strong possibility for extension

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingdigital saleslead generationconversion optimizationdata-driven marketingmarketing automationCRM ecosystemsdigital content managementemail marketing

Soft Skills

leadershipstrategic thinkingcommunicationcollaborationanalytical skillsproblem-solvingcreativityproject managementadaptabilitybusiness acumen