Marketing Specialist – Web Optimization/Data

Suntex Marinas

Marketing Specialist optimizing web performance and analytics for marina and lifestyle brands. Collaborating with the Digital Marketing Director on various digital tools and technologies.

Posted 5/28/2026full-timeDallas • Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WordPressGoogle AnalyticsGoogle Tag ManagerGoogle AdsHTMLCSSJavaScriptA/B testingconversion rate optimizationSEO

Soft Skills

analytical skillsattention to detailtroubleshootingcollaborationreporting skillsindependent problem solving

Tools & Technologies

GA4Meta AdsMicrosoft OfficeHubSpotYextGoogle Business Profilemarketing automation platforms

Certifications & Qualifications

Google Ads certification

Industry Keywords

digital marketingweb optimizationmarketing analyticsuser experienceconversion-focused optimization

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Implement ongoing website updates, optimization, and maintenance across WordPress websites
Build, update, and optimize landing pages
Maintain website content, forms, and overall site functionality across multiple brands
Identify, troubleshoot, and resolve issues related to website
Support UX/UI improvements and conversion-focused optimization initiatives across websites and landing pages
Support the implementation and maintenance of Google Tag Manager (GTM) across multiple properties and digital experiences
Deploy, validate, and troubleshoot tracking scripts for Google Ads, Meta Ads, GA4, Microsoft Clarity, and other analytics platforms
Monitor conversion tracking accuracy
Assist with the implementation of conversion events
Support troubleshooting of marketing technology integrations
Analyze website, landing page, and campaign performance using tools such as GA4
Identify behavioral trends, and optimization opportunities across digital experiences
Maintain accurate reporting and clean performance data across marketing platforms
Support the development of recurring reporting dashboards
Assist with A/B testing, conversion rate optimization (CRO)
Support the implementation of on-page SEO improvements
Assist with the optimization of local listings Google Business Profile and Yext
Help maintain accurate business information, across digital platforms
Support digital marketing initiatives across Google Ads, Meta Ads
Assist with campaign QA, landing page alignment, and performance analysis
Support optimization efforts
Collaborate with internal teams to support digital campaign execution and reporting initiatives
All other duties as assigned

Requirements

What you’ll need

Must have a bachelor’s degree in marketing, Digital Media, Communications, Analytics, Information Systems, or another related field
Must have at least two to five (2-5)+ years of experience in digital marketing, web optimization, marketing analytics, or a related role
Must have hands-on experience working within WordPress environment
Must have experience with Google Analytics (GA4), Google Tag Manager, Google Ads, and digital marketing platforms
Must have an understanding of website structure, landing pages, user experience, and conversion-focused optimization
Must have the ability to troubleshoot website issues, tracking discrepancies, and digital performance problems independently
Must have strong analytical and reporting skills with strong attention to detail and data accuracy
Must be able to complete a background check deemed acceptable by the Company
Must have proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
A working understanding of SEO fundamentals is preferred
Familiarity with HubSpot or marketing automation platforms is preferred
Knowledge of HTML, CSS, and JavaScript is preferred
Google Ads certification is preferred

Benefits

Comp & perks

Must be able to swim or willing to wear a personal floatation device when visiting marina site locations
Equal employment opportunities to all team members