Marketing Manager
Immerse Education
Job Level
JuniorMid-Level
About the role
- Job location: Mumbai
- The Team You Would Join: You would be part of the Asia Marketing Team, led by the Head of Marketing - Asia. The team consists of brand managers, digital marketers, and trade marketing professionals who apply their expertise to navigate evolving market conditions and develop marketing-led innovations that expand access to brighter lives.
- This team is responsible for building and strengthening the brand across all operating markets. Our work spans a wide range of focus areas, including rural marketing, POSM innovation, in-store branding, go-to-market (GTM) strategies for new product launches, product packaging, market research, e-commerce, and insights development. You would specifically be supporting initiatives within the India region.
- About the role:
- We are looking for an experienced and results-focused marketing professional to join our Asia Marketing team as a Trade Marketing Associate.
- In the India market, we have expanded our portfolio beyond solar products to include non-solar electrical products - Inverter Bulbs, AC LED Bulbs, Downlights and Batten. This role will work closely with the Channel Marketing Manager to design and execute brand visibility strategies across multiple sales channels — Retail, Partnerships, and Direct-to-Consumer (DTC) - to promote and increase sales of Solar as well the Electrical Range.
- This role requires coordination with teams across sales, creative, operations, customer service, tech, and reporting functions. It also involves domestic travel as needed (30 – 40%) to assist on-ground execution and partner engagement.
Requirements
- 2 – 3 years of experience in trade marketing within a consumer-facing organization with a strong retail footprint.
- Exposure to pan-India campaign execution, including both ATL and BTL activations.
- A creative and resourceful mindset with a strong orientation toward cost-effective solutions.
- High levels of organization, attention to detail, and a structured, data-driven approach.
- Effective negotiation and communication skills.
- Initiative-taking attitude and the ability to work independently.
- Strong task and project management capabilities, with the ability to manage multiple assignments simultaneously.
- Proficiency in Microsoft Office tools, including Word, Excel, and PowerPoint.
