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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling statistical and machine learning models for audience datasets, with a strong focus on forecasting, deduplication, and campaign optimization. Proficient in translating complex business problems into data science solutions while collaborating with cross-functional teams.
Highest-signal resume keywords
Statistical ModelingMachine LearningPython ProgrammingSQL ProficiencyForecasting Models
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical ModelsRegression-Based MethodsTime-Series ModelingChurn Prediction ModelsClustering ModelsCampaign Optimization AlgorithmsPredictive ModelingDeduplication TechniquesOptimization TechniquesAudience Segmentation
Industry Keywords
Media IndustryAudience MeasurementAnalytics PlatformsDigital Ad MetricsImpressionsReachGRPsTVRYield ManagementData Science Solutions
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Build and scale statistical and ML models for large audience datasets (TV, OTT, CTV), ensuring performance, reliability, and production readiness, including:
- - Statistical models (e.g., NBD, regression-based methods) for behaviour, frequency, and reach estimation
- - Deduplication and cross-platform reach estimation models
- - Forecasting models for inventory, impressions, reach, and campaign delivery
- - Predictive models for audience measurement and planning
- - Churn prediction models for retention and engagement analysis
- - Clustering models for audience segmentation and targeting optimisation
- Design and implement planning and allocation algorithms for campaign optimisation and yield management
- Translate business problems (pricing, allocation, yield optimisation) into scalable data science solutions
- Work closely with product and engineering to productionise and integrate models into decision systems
- Contribute to AI-driven feature development across planning and measurement
Requirements
What you’ll need- 5+ years of experience in the media industry (research company, broadcaster, media company, agency, or audience measurement/analytics platforms), working in the capacity of research or data analysis/science
- Hands-on experience building forecasting models for inventory or media planning or deduplication
- Strong programming skills in Python and SQL, with hands-on experience in production ML systems
- Solid foundation in statistical and ML methods, including time-series modelling, regression, probabilistic forecasting, and optimisation techniques
- Understanding of impressions, reach, GRPs/TVR, digital ad metrics
Benefits
Comp & perks- Competitive salary
- Strong learning opportunities within an open, diverse, and experienced team
- Flexible hybrid working style
- 28 days’ holiday including public holidays
- Health insurance and pension cover
