
Senior Marketing Specialist – Events
Stratasys
full-time
Posted on:
Location Type: Office
Location: United States
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Salary
💰 $80,000 - $90,000 per year
Job Level
Tech Stack
About the role
- Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
- Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
- Develop and manage budgets, vendors and contracts to ensure successful event execution
- Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.
- Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
- Develop and manage annual events planning calendar
- Develop tactics that drive booth traffic and generate quality leads at events
- Partner with other teams to properly staff and support events and trade shows
- Work with event vendors to manage logistics of all shows throughout the year
- Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
- Set up pre-meetings with team to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up
- Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
- Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
- Ability to draft marketing content to promote tradeshows and events.
Requirements
- 5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries.
- 2+ years’ experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
- 2+ years’ experience planning and managing a significant dollar size marketing budget desired.
- Bachelor’s Degree in Business, Marketing or Communications is preferred.
- Willing to work overtime when needed, and flexibility to travel for tradeshows.
- 2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
Benefits
- Health insurance
- Paid time off
- Professional development opportunities
- Flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event planningbudget managementvendor managementlogistics coordinationlead generationmarketing content creationproject planningevent executioncustomer acquisitionprocess improvement
Soft Skills
collaborationcommunicationstrategic thinkingflexibilityproblem-solvingorganizational skillsattention to detailcreativityteamworkinitiative