Stratasys

Senior Marketing Specialist – Events

Stratasys

full-time

Posted on:

Location Type: Office

Location: United States

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Salary

💰 $80,000 - $90,000 per year

Job Level

Tech Stack

About the role

  • Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
  • Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
  • Develop and manage budgets, vendors and contracts to ensure successful event execution
  • Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.
  • Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
  • Develop and manage annual events planning calendar
  • Develop tactics that drive booth traffic and generate quality leads at events
  • Partner with other teams to properly staff and support events and trade shows
  • Work with event vendors to manage logistics of all shows throughout the year
  • Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
  • Set up pre-meetings with team to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up
  • Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
  • Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
  • Ability to draft marketing content to promote tradeshows and events.

Requirements

  • 5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries.
  • 2+ years’ experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
  • 2+ years’ experience planning and managing a significant dollar size marketing budget desired.
  • Bachelor’s Degree in Business, Marketing or Communications is preferred.
  • Willing to work overtime when needed, and flexibility to travel for tradeshows.
  • 2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
Benefits
  • Health insurance
  • Paid time off
  • Professional development opportunities
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningbudget managementvendor managementlogistics coordinationlead generationmarketing content creationproject planningevent executioncustomer acquisitionprocess improvement
Soft Skills
collaborationcommunicationstrategic thinkingflexibilityproblem-solvingorganizational skillsattention to detailcreativityteamworkinitiative