Principal, Affiliate Marketing and Direct Mail
Brooks Running
ReactTableau
Job Level
Mid-LevelSenior
Tech Stack
React
About the role
- Craft the story behind investment products and translate into clear messaging for audiences
- Be a deep thinker and empathetic to connect with different user segments and create resonant stories
- Translate data and insights into creative marketing strategies and messages
- Act as focal point and project manager to coordinate cross-functional execution across investment, creative, and digital marketing teams
- Gain deep knowledge of investment products (stocks, mutual funds, government bonds, etc.) available on our platform
- Translate product features and benefits into clear, relatable messages for retail investors
- Design and execute marketing campaigns to drive user acquisition, activation, and retention
- Collaborate with investment, creative, and digital marketing teams to deliver impactful campaigns
- Develop briefs for educational content (articles, carousels, videos, webinars) to build investor confidence
- Create marketing narratives that educate as well as attract users
- Conduct competitor and industry research to identify best practices and new opportunities
- Gather user insights and feedback to optimize campaigns and product messaging
- Craft compelling stories and messages around the benefits for different target audiences
Requirements
- Bachelor’s degree in any field (preferably Economics, Finance, Management, Marketing, or Communications)
- Hands-on investment experience (personally invested in products such as stocks, mutual funds, government bonds, or other instruments).
- Strong knowledge of financial markets, investment instruments, and fintech industry trends
- 1–3 years of experience in marketing (preferably in fintech/financial services) is a plus, fresh graduates are welcome!
- Genuine interest in marketing, communication, and brand building
- Proven Project Management & Prioritization skills
- Proven track record in managing product and or customer lifecycle marketing.
- Proven ability to turn data and insights into marketing strategies and messages
- Multi tasking, self-drive, and strong entrepreneurial skills in maneuvering a data-driven decision within ambiguity.
- Budget management skills with ruthless prioritization to optimize measurement of return on investment
- Ability to write compelling stories and ad copy
- Strong empathy and understanding of how customers will react to stimuli - customer obsessed
- Having strategic thinking skills, analytical mind, and creativity
- High cognitive aptitude and critical thinker
