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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in auditing digital marketing campaigns, ensuring compliance with advertising regulations, and validating analytics tracking setups. Proficient in analyzing large datasets and presenting actionable insights to stakeholders.
Highest-signal resume keywords
Digital Marketing AuditGoogle AdsMeta Ads ManagerData AnalysisCPA Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Accuracy VerificationConversion Attribution TrackingROI AssessmentMedia Spend ReviewCreative Asset AuditingAnalytics Tracking ValidationBudgetingInvoice ReconciliationPerformance AnalysisContractual Compliance
Soft Skills
Attention to DetailAnalytical RigorExcellent CommunicationPresentation SkillsHigh Integrity
Tools & Technologies
Google AnalyticsThird-Party Tracking ToolsUTM ParametersConversion TagsPixels
Certifications & Qualifications
CPACIAGoogle Analytics Individual Qualification
Industry Keywords
Fashion IndustryIntimate ApparelE-CommerceMedia Buying ModelsHong Kong Advertising Regulations
About the role
Key responsibilities & impact- Conduct independent reviews of all paid media (Google Ads, Meta, Xiaohongshu), SEO, and social campaigns to verify data accuracy, track conversion attribution, and assess ROI against client benchmarks.
- Review and validate media spend, agency fees, and billing statements to ensure alignment with contractual agreements.
- Audit all creative assets, copy, and targeting parameters to ensure they comply with platform policies, Hong Kong advertising regulations, and the client's brand guidelines for intimate apparel (e.g., appropriate imagery, age-gating).
- Validate analytics tracking setups (UTM parameters, pixels, conversion tags) to ensure accurate data collection and reporting across all digital channels.
- Review internal workflows, reporting cadences, and communication protocols between the agency and client.
- Prepare clear, concise audit reports with findings, risk assessments, and actionable recommendations. Present these findings directly to client stakeholders and agency leadership.
Requirements
What you’ll need- Bachelor's degree in Accounting, Finance, Business Administration, or a related field is a plus—but what truly matters is your analytical rigor and attention to detail.
- Relevant professional certifications (e.g., CPA, CIA, or Google Analytics Individual Qualification) or equivalent hands-on experience in digital marketing audit, or performance analysis is just as valued.
- 2–5 years of experience in auditing, financial control, or performance analysis, preferably within a digital marketing agency, media house, or fashion/e-commerce brand.
- Familiarity with the fashion or intimate apparel industry is a strong advantage.
- Strong ability to analyze large datasets, identify anomalies, and draw evidence-based conclusions.
- Experience with platforms like Google Ads, Meta Ads Manager, and third-party tracking tools.
- Understanding of media buying models (CPC, CPM, CPA), budgeting, and invoice reconciliation.
- High integrity, objectivity, and attention to detail.
- Excellent communication and presentation skills to convey complex findings to non-technical stakeholders.
- Fluent in English and Cantonese (Mandarin is a plus).
Benefits
Comp & perks- N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
