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Steelwrist

Territory Manager

Steelwrist

Territory Manager responsible for driving sales growth and supporting dealers within the Midwest region. Engaging with customers and promoting Steelwrist's product portfolio throughout the territory.

Posted 7/14/2026full-timeRemote • Illinois, Iowa, Kentucky, Minnesota, Missouri, Montana, Ohio, Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong expertise in territory sales management, customer relationship development, and technical knowledge of Steelwrist products and excavator applications. Proficient in utilizing CRM systems and Microsoft Office to maintain sales activity and reporting.

Highest-signal resume keywords
Territory Sales ManagementCustomer Relationship DevelopmentExcavator Attachment ApplicationsCRM ProficiencyCommunication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales ForecastingProduct DemonstrationsTechnical GuidanceQuoting and Product SelectionMarket Trend Analysis
Soft Skills
Self-MotivationOrganizational SkillsTime ManagementNegotiation Skills
Tools & Technologies
Microsoft OfficeCRM Systems
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
Construction EquipmentHeavy Equipment SalesDealer RelationshipsMarket TrendsCustomer Engagement

About the role

Key responsibilities & impact
  • Develop and execute territory sales plans to achieve revenue and growth targets.
  • Identify and pursue new business opportunities with dealers, contractors, municipalities, and rental companies.
  • Promote the full Steelwrist product portfolio through demonstrations, presentations, and customer visits.
  • Maintain a strong sales pipeline and provide accurate forecasting and reporting.
  • Monitor market trends, competitor activity, and customer needs within the territory.
  • Build and maintain strong relationships with existing and prospective dealers.
  • Support dealer sales teams through product training, ride-alongs, and technical guidance.
  • Assist dealers with quoting, product selection, and application recommendations.
  • Coordinate and support product demonstrations, trade shows, and customer events.
  • Ensure customers receive timely communication and high-quality service.
  • Manage assigned territory travel schedule efficiently to maximize customer engagement.
  • Maintain CRM records, sales activity reports, and opportunity tracking.
  • Collaborate with internal departments including support, marketing, production, and leadership teams.
  • Assist with inventory planning and forecasting based on regional demand.
  • Support territory growth initiatives and strategic company objectives.
  • Develop and maintain strong technical knowledge of Steelwrist products and excavator attachment applications.
  • Provide product recommendations based on machine size, customer application, and jobsite requirements.
  • Assist customers and dealers with basic troubleshooting and coordination of service support when needed.
  • Stay informed on industry trends, technology advancements, and competitor offerings.

Requirements

What you’ll need
  • 3+ years of experience in construction equipment, attachments, heavy equipment sales, or related industry.
  • Strong understanding of excavators, attachments, and construction equipment applications.
  • Proven ability to develop and maintain customer and dealer relationships.
  • Excellent communication, presentation, and negotiation skills.
  • Self-motivated with strong organizational and time management abilities.
  • Ability to travel extensively within assigned territory.
  • Valid driver’s license and acceptable driving record.
  • Proficiency with Microsoft Office and CRM systems.

Benefits

Comp & perks
  • Competitive Salary and 401(k)
  • Company vehicle
  • Comprehensive health, dental, and vision insurance
  • Thorough product training and ongoing support
  • Opportunity to work with cutting-edge excavator technology
  • A collaborative team culture
  • An environment that encourages open discussion and new ideas