Vice President, National Accounts

Ste. Michelle Wine Estates

Vice President National Accounts leading high volume wine sales and strategic initiatives. Responsible for brand development and managing key internal and external stakeholder relationships.

Posted 7/15/2026full-timeRemote • Minnesota • 🇺🇸 United StatesLead💰 $153,495 - $230,134 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing high-volume National Accounts, including strategic development and execution of sales and marketing plans. Proven ability to build strong relationships with stakeholders and drive profitable growth in the wine industry.

Highest-signal resume keywords

National Account ManagementStrategic Sales PlanningWine Industry ExperienceStakeholder Relationship BuildingTeam Development and Mentoring

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentMarket AnalysisBrand DevelopmentFinancial PlanningProgram Execution

Soft Skills

Effective CommunicationCollaborationRelationship Management

Tools & Technologies

MS OfficeExcelPowerPoint

Industry Keywords

Private Label BrandsAlcohol IndustryRetailer RelationshipsDistributor CollaborationCorporate Headquarters Management

About the role

Key responsibilities & impact

Manage all aspects of assigned high volume National Accounts business including sales, distribution, pricing, profitability, and programing, with direct management of assigned headquarter team and top to bottom management of assigned corporate headquarters
Responsible for the strategic development and expansion for Private Label brands across all National Accounts
Develop and execute assigned National Accounts, strategic business plans including pricing, distribution, programing, and marketing strategies driven by insights of the competitive landscape and market trends
Build annual sales and financial plan in support of Ste Michelle’s strategic plan and drive balanced profitable sales growth for our product portfolio in assigned accounts
Identify and secure Private Label opportunities across club, mass, grocery and drug channels coordinating the process from creation to execution
Build strong internal relationships with key partners such as Regional Sales, RBMs, Customer Marketing, Brand Marketing, Legal, Winemaking & Operations, buyers, and distributors to effectively collaborate for win/win solutions to drive business
Direct a team of high performing sales professionals and effectively mentor and develop the team building capability to be recognized as one of the world-class sales teams in the alcohol industry
Develop/Maintain Trusted Relationships with assigned External Customers
Horizontal & Vertical Penetration of Corporate Headquarters
Management of Team calling on all RCMs on a regular basis, building execution plans for all programming
Manage team to work with SMWE Field sales to execute execution plan to agree to standards and report regularly to the RCMs on execution progress
Collaboration with Key Distributor National Leaders to Deliver Sales & Execution of Chain Plans

Requirements

What you’ll need

Bachelor’s degree or equivalent required; MBA or similar post-graduate business degree preferred
Minimum 10-years of wine industry experience required; 5+ years in national account wine sales preferred
Ability to gain insights from analytics to develop Strategic Sales and Marketing Plans for responsible geography
Deep knowledge of brand development from conception to production
Ability to build stakeholder relationships with Corporate and Brand Management to align resources and drive execution
Ability to effectively build strong customer relationships with retailers and distributors in territory and successfully leverage those relationships for business building opportunities
Ability to successfully raise the capability of their organization through development and performance management
Effective communication skills to provide focus for distributors and internal organization and drive results
Proficiency with MS Office with emphasis on Excel and PowerPoint skills
Ability to operate a motor vehicle
Ability to occasionally lift and carry cases of wine that may weigh up to 45 pounds
Ability to travel (approximately 50%), primarily within assigned sales territory
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies

Benefits

Comp & perks

Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
Paid Vacation & Holidays
401(k) with Employer Match and Supplemental Contribution
Employee Wine Discounts