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About the role
Key responsibilities & impact- You are our first marketing hire, and this is a rare role.
- Instead of inheriting a team or a mature function, you build the initial operating system from zero.
- Audience segmentation and analytics. You work closely with sales to sharpen our ICP, build the segmentation, and set the messaging framework for each segment.
- Turn broker relationships, leads, and CRM data into segmented campaigns, nurture flows, and product notifications that keep brokers active and moving.
- You build the marketing that makes brokers more successful with their customers and turns that into acquisition for Stand.
- You make the difference clear and make the market and our brokers feel it, not just read it.
- You build it, direct it, and automate the repeatable so the function stays lean and high-output and your time goes to judgment and taste.
Requirements
What you’ll need- Seven to ten years in marketing is a good guide, ideally as the first or only marketer at an early-stage company.
- A zero-to-one builder. You want to create the first marketing operating system at Stand, not inherit a team or a mature function.
- Deeply analytical about audiences. You think in segments, work with sales on ICP and messaging, test, and read results honestly. This is the skill we care about most.
- Experience marketing through a partner or channel (B2B2C), not just direct-to-consumer. You have activated intermediated channels and driven adoption through partners.
- A generalist who can cover multiple surfaces, with real strength in segmentation, lifecycle, and channel activation.
- Strong on storytelling and taste. You can take a complex, technical story and make people feel its weight, without being a brand-first or comms-first marketer.
- Agentic-native by temperament and excited to use AI and automation to build a lean, high-output function. At home in an extremely tech-forward company.
Benefits
Comp & perks- Above-market Health, Dental, and Vision coverage
- Weekly lunch stipend
- Flexible time off + holidays
- 401(k) plan
- Commuter benefits
- PAT & MAT Leave
- Short-Term and Long-Term Disability
- Monthly team gatherings
- In-office perks
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing StrategySegmentation FrameworksLifecycle MarketingCampaign DevelopmentData Analysis
Soft Skills
Analytical ThinkingCreativityCommunication