Growth Marketing

• Develop and own the end-to-end Growth Marketing strategy, including acquisition, activation, retention, and referral, aligned with product and sales goals
• Lead the execution of multi-channel campaigns (SEO, SEM, social, email, retargeting, content syndication, webinars, etc.) with a constant focus on ROI and conversion rate optimisation (CRO)
• Analyse the marketing and sales funnel, identifying and addressing points of friction to improve conversion rates at every stage, from visitor to customer
• Leverage analytics tools to measure campaign performance, conduct A/B testing, drive experimentation, and deliver actionable insights to continuously refine the growth model
• Partner closely with Sales, Product Marketing, Sales Enablement, and Product teams to ensure alignment on messaging, product launches, and lead quality
• Manage the growth marketing budget efficiently, allocating resources to channels and initiatives with the highest potential for scalable growth
• Establish and maintain clear reporting of key growth metrics (CPA, LTV, conversion velocity, etc.) for executive review, presenting clear data-backed recommendations

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